If you are a small business using Facebook to grow its brand, we are sure you must have been searching for ways to track down the usage statistics. So know how to get usage statistics on Facebook using Meta Business Suite for free. Insights are the most powerful marketing tool used by many professionals to review their company, and it helps you keep track of user behaviour and engagement performance on each post.
This strategy is simple yet easy to understand and can easily help you determine all the future business prospects. If you are a Facebook page administrator, you will already have unlimited access to all the statistical data. So without causing any further delay, let’s decode how to get usage statistics from Facebook in 2023!
How To Get Usage Statistics From Facebook In 2023?
So getting statistics for your Facebook page has become comparatively easy. Because of Meta Business Suite, users can get their insights in a well-detailed manner. To easily access your usage statistics from Facebook, follow these steps:
- Login to your Facebook business account.
- Go to Pages in the left panel.
- Go to Your Pages.
- And then, look for Insights in the left panel.
These easy steps will pass you on to your Meta Business Suite site. Here you can check all the insights regarding your page for the past 90 days and before.
Types Of Statistics Provided By Meta Business Suite
Let’s understand usage statistics on Facebook in a better way. So on the Meta Business Suite’s page, you’ll see that all the insights are categorized. This makes it easy for the users to look over all the aspects and analyze them efficiently. The categories are as follows:
- Overview – A complete summary of the overall analysis of your page’s performance.
- Results – Graphs showing your results on reach, page visits, and new likes.
- Audience – Results in this section are divided into two categories: Current Audience and Potential Audience. From likes to demography, everything is covered under the Audience section.
- Feedback – This category gives you an analysis of average ratings and responses.
- Benchmarking – Through this feature, you can compare your business with other businesses and keep a watch on other businesses to gain an edge over them.
Users get much more than all this. The plus point is that you can export and download all these results for future references. You can even track your content analysis and monetization of your page.
Get Usage Statistics From Facebook Ads.
If you have still not set up your FB ads account, you should do it immediately. These ads can quickly help you in gathering traffic from all over the world and also increase your brand awareness instantly. Ads can easily keep your audience engaged and reduce your site’s bounce rate. If you are wondering about deciphering how your ads on Facebook are performing, here is everything you need to know for that.
- Head over to the ads manager
- Click on Campaigns
- Now tap ” View Charts,” which will show insights into how the ads perform on your page.
- You can also use this information to increase and enhance your workings around the advertisement sector.
We hope that with the above guide on how to get usage statistics from Facebook, you can quickly get your work done. Make sure to use Facebook Insights in your business plans, as it will help you come up with a better choice in decision-making. If you are wondering how to monitor your Facebook page, we have a simple hack for that too!
All you need to do is head over to monitor connection tabs. This tab will show you the connected Facebook profile. All you need to do now is click on the icon next to your profile and add the public URL of your page. Simple!