How To Search Ads On Facebook?

Facebook is one of the oldest and most controversial social media platforms. After the 2016 transparency case, FB released the ads manager tool. This tool allows any user to search ads on Facebook. The ads manager has now become a treasure for all marketers. It lets you find ads you have interacted with or your competitor’s ads that you must keep track of. Also, there are a few ways you could do this.

So, in this article, let’s see how to search ads on Facebook and keep an eye on what your competitors are posting to gain customers.

How To Find Ads On Facebook Using Ads Library? 

Using the Facebook ads library in the meta ad manager, you can effortlessly search for any ad currently running on the Meta-owned social media platforms: Facebook & Instagram.

Also, you can find inactive political issue ads (up to 7 years back). You can also get insights about what and how your competitor’s ads are. Ads library can also provide you with ideas to create your ads. Here’s how you can search ads on Facebook with the help of the ads library.

• Go to Facebook ads library or enter this https://www.facebook.com/ads/library/ link on your browser.
• Then, enter the ad category and search for any brand or keyword you want.

• When you find the brand you want in the search results, click on it.
• Then, you will be directed to a new page where you can find all the ads posted by the brand on any Meta social media platform.

Now that’s done, let’s see how to search ads on Facebook without the ads library.

How To Find Sponsored Ads On Facebook? (iOS & Android)

The Meta-owned social media platform has taken the transparency game to the next level by allowing its users to search for ads on Facebook without using the ads library. You will find all the sponsored ads you have liked or commented on here. Here’s how you can do it.

• Open the Facebook app and tap on the hamburger icon.
• Tap on see more and then tap on Recent ad activity.

Here you will find all the ads you want to revisit. You can also tap on the shop now option and visit the brand website.

How To Find FB Page Ads?

You can see the ads on a page running on Facebook and Instagram even if you aren’t part of the brand’s target audience. Here’s how you can search ads on your Facebook page.

• Open the Facebook app and go to the brand page where you want to see the ads.
• Click about and then click on page transparency.
• Click on the See all option and then select ads from this page.
• Select Go to Ad Library.

Here, you will see the ads on that particular FB running in your country and select a different country that you want from the list. If you cannot see the page ads, this might be for two reasons.

1. The page has never posted any ads.
2. The page may not have any ads posted for your country.

The important thing to be noted is that you may not see ads that showcase offers, special pricing, or other details that do not apply to you. Also, remember that the offer ads won’t be visible if the advertisers use the offer ad format. Finally, advertisements visible across all the Meta-owned platforms will have a different layout and format than those you see on the ads library page.

Also, you can quickly get rid of ads on FB and restrict it from collecting your data by toggling a few settings in the app. So now, do not miss out on a thing and keep track of what your competitors are posting to attract an audience because now you know how you can search ads on Facebook without using any third-party apps.