You are in the right place if you are wondering how to set up Facebook ads. Facebook is an excellent place for your audience’s engagement with your products, which can also be done by setting up advertisements. But the main question here is, how do you create Facebook ads? While creating Facebook ads might seem like a simple task, there are many things that you need to keep in mind when you start to set up Facebook ads.
From targeting your audience to choosing your ad campaign’s dimensions, there are many things you need to look after. To ensure that you have a smooth ads experience on FB, we have curated the list of tasks you need to do before we begin with how to set up Facebook ads.
How To Set Up Ads On Facebook In 2023?
Before you begin creating ads on Facebook, you must know the steps to set up successful ads on FB. Below, we have mentioned a step-by-step process of how to set up Facebook ads for your better understanding.
1. Create An Account On Facebook Ads Manager
The first step to set up an ad on Facebook you will need a Facebook Ads account. If you have a FB account, you do not need to create a separate ads manager account. But you will have to create a business manager. Login with your Facebook personal id, and confirm your identity, and you are good to go. Remember that you will need to set up a Facebook business page without your personal account, which is easy. Once you have the business manager in place, you must select the Ads option on the left side menu.
2. Features Of Facebook Ads Manager
Before setting up Facebook ads, you need to understand the Facebook ads manager. Here are some of the essential features of the Facebook ads manager you should keep in mind for setting up an ad on Facebook.
- The dashboard highlights the amount of money you invest daily in your ads.
- The board is organized color-wise, which helps a lot in navigation.
- You also have access to all the important information like reach, frequency, and cost with just one click.
Now that the features are done let’s understand how to use the FB ads manager page. To set up Facebook ads, you need to set up payment methods. Here’s how you can do it:
- Head over to business tools ad manager
- Tap on the Go to the ads manager.
- Add your information and confirm the same
- Type in your payment method and save the changes.
3. Choose Your Objective
Once you have clicked on creating an ad, you will receive a prompt asking you to input your objective. There are 11 different objectives that you need to select from, and some of these include reach, traffic growth, lead generation, brand awareness, etc. First, choose the objective that you want your FB ad to achieve. You can set automated ads or boost your reels on Facebook.
4. Select Your Audience
This is another crucial step you need to create a successful ad campaign. Selecting your target audience is extremely necessary to get the desired results. This may seem dismaying, but Facebook has your back here. The audience definition gauge, located to the right of the audience targeting field, helps you better understand your audience base.
5. Set Your Budget For The Facebook Ad
On Facebook, you have two options to set your budget: a daily budget or a lifetime budget. If you plan to run your ads throughout the day, you should choose the daily budget option. The minimum daily budget for an ad is $1, which must be 2X your CPC. On the other hand, a lifetime budget helps you when you plan to run your ad for a specific length of time.
Next, you need to schedule your ads, optimize the price according to your budget and select the delivery. The delivery type falls under two types, mainly standard and acceleration. Your users can see your ads throughout the day in standard delivery, and if you choose the accelerator option, your ads will reach the audience quickly but will be a little time-sensitive.
6. Create Your Facebook Ad
This is the last and final step. Here are a few things to keep in mind if you use a single ad image:
- Text: 125 characters
- Ad Headline: 25 characters
- Image ratio: 1.91:1
- Image resolution (including CTA): 1080 x 1080 pixels
We have covered all the steps on how to set up Facebook ads. You can create these ads from your mobile and laptop. Once you have created your ad, you will also need to add money to your ad’s performance metric to understand how your ad is working out and where you need to improve your performance.
So here’s everything you need to know about how to set up Facebook ads. So go ahead and create attractive ads on Facebook. Also, you can set up a Facebook marketplace ad to sell your refurbished goods. If you want to know more about Facebook ads, visit our website.