If you want to run an ad campaign on Instagram, you need to know the right Instagram ad size for all kinds of posts. You can use Instagram ads to enhance your Instagram shop using IG ads. You are competing with other brands, products and creators for Instagram commercials and want your ads to stand out from the crowd. .
However, there are different types of Instagram ads, and all recommended sizes are different. We’ve collected different types of Instagram ads and listed the correct size. In this way, you can always be sure that your ad is fit for purpose and is unlikely to be disapproved by Instagram for technical reasons and today we’ve listed down all the 7 types of Instagram ad sizes for all kinds of posts and stories.
Everything You Need To Know About Instagram Ads
Instagram ads can be very complex, but the ad creation process consists of six main steps which we’ve listed down for you in simple words.
- Target your audience
- Choose where to run your ad
- Lay down your budget
- Select your format
- Place your order
- Measure and curate your Instagram ad
Now here the fourth point is an important phase. Think carefully about how you want your ad to look and start creating your ad. However, there is one thing that is clear. You must choose your Instagram ad size and format in such a way that it looks good and enticing enough to grab the attention of your audience in a glimpse of an eye. If you don’t want to use images with the wrong shape or resolution, or if you need to easily manipulate Instagram to fit in the allotted space. We’ve curated a detailed list including all kinds of Instagram advertisements sizes.
All 7 Instagram Ad Sizes And Formats
Instagram feed ads are essentially 1080×1080 pixels in size and for Instagram stories is 1080×1920 pixels. But besides sticking to the tangent ones, there are numerous options for using multiple ad types. Here are the splendid 7 IG ad sizes to use and make the best out of them.
1. Instagram Single Image ads
Photo ads are very popular on IG as well as on other social media platforms as these ads take up the whole space on the users screen and they don’t have to compete with other pop-ups to grab the users attention. These kind of ads are the classics and actually the bread and butter of many amateur Instagram accounts which advertise themselves on the app. The image specs for these are the same as for advertisments in the Instagram feed.
Instagram Image Ad Specs & Guidelines
- Use: .jpg or .png
- Maximum file size: 30MB
- Landscape image size: 1200 x 628 pixels
- Square image size: 1080 x 1080 pixels
- Vertical Image: 600 x 750 pixels
- Text limit: 2200 characters (125 is recommended)
2. Instagram Video Ads
As the capacity of phones increases and the speed of the Internet increases, Video advertising is becoming more popular on Instagram. You can create landscape, square, or portrait videos just like still images. Again, it’s a good idea to choose the format that works best for your video theme. Since Instagram is become more video-centric, doing video ads is more feasible.
Instagram Video Ad Specs & Guidelines
- Video formats: .mp4 or .mov – recommended, many more acceptable
- Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits
- Source ratio: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5)
- Min. video dimension: 500 pixels
- Max. video file size: 30MB
- Video Captions: optional
- Video Ratio: 400×500, max. 191×100
- Video Duration: 1 to 120 seconds
- Text limit: Two rows of text will be displayed
- Video thumbnail images that consist of more than 20% text may experience reduced delivery.
3. Instagram Carousel Ads
For carousel Instagram ads, you can use up to 10 images or videos in your ad. These are especially useful if you are trying to promote multiple products with one post, or if you want to include product photos from different angles. Each card can have its own individual link. The easiest way to find a carousel ad is to display a series of small dots below the image being displayed. This shows that more images can be displayed. These ads can take the viewers through the journey of your brand, product or cause.
Instagram Carousel Ad Specs With Guidelines
- Total Number of cards: 2 (minimum) to 10 (maximum)
- File type: jpg or png (image) or .mp4 or .mov (video – recommended, many more acceptable)
- Max. video file size: 4GB
- Video Duration: 60 seconds maximum
- Suggested image resolution: at least 1080 x 1080
- Carousel Ratio: 1:1
- Text limit: Two rows of text will be displayed
- Headline: One row of text will display
- Images that comprise of >20% text may experience reduced delivery.
4. Instagram Slideshow Ads
If you want to create motion ads and shortcuts without scripting videos, try Instagram slideshow ads. You can select up to 10 images and embed music in the background to create visually appealing ad video styles. Make sure you have the legal rights to the music you’re going to add in the background to avoid any copyright trouble.
Instagram Slideshow Ad Specs With Guidelines
- File type: jpg or png for images; wav, mp3, m4a, flac and ogc for sound files
- Min. Image Width: 600 x 600 pixels, max. 1080 x 1080 – any images or videos you use that are not squared will be cropped to meet the given format.
- Text limit: Two rows of text will be displayed
- Image Duration: up to 50 seconds / image
Instagram Slideshow ads have a bonus point that you can design your advertisements in Facebook editor (Yes, you can do this since an Instagram account can be easily linked with Facebook) which will allow you to experiment with your creativity.
5. Instagram Stories Images Ads
As Instagram Stories is rapidly becoming an Instagram’s hotshot feature, it was inevitable that Instagram would eventually approve ads in this format. Perhaps the biggest advantage of Instagram Stories ads is that you can use many of the same features that you can get with regular Instagram Stories, such as stickers, GIFs, filters, and more. It also has the big benefit of including a clickable swipe-up link in your ad. Instagram recommends that you don’t put text or logos around 14% (250 pixels) above and below the image to avoid obscuring these important elements with profile icons.
Instagram Stories Images Ads Specs
- Use: jpg, png
- Max. file size: 30MB
- Suggested image size: 1080 x 1920 pixels
- Images that consist of >20% text may experience reduced delivery
- Ad Duration: 5 seconds
6. Instagram Stories Video Ads
Instagram Stories Video Ads includes all the benefits of Instagram Stories Image Ads and the attention of video ads. Research shows that many people turn on sound to watch these ads, so it’s possible to add sound to these ads as well. A vertical full-screen ad appears between Instagram users’ stories, allowing users to take action to watch for up to 15 seconds. Instagram stories video ads are a very good way to keep your audience engaged and let them know about the deals and offers on your products.
Instagram Stories Video Ads Specs and guidelines
- Use: mp4, mov
- Max. file size: 4 GB
- Recommended image size: 1080 x 1920 pixels
- Resolution: 720p
- Source ratio: 1.91:1 to 4:5 (horizontal 16:9, square 1:1, vertical 4:5)
- Video duration: 15 seconds
7. Instagram Lead Ads
Instagram users can immediately collect leads by clicking on the “Sign Up” feature of the “Instagram Lead Ads” type. However, make sure you are ready to include your privacy policy in your ad settings. Using these leads ads you can generate more network which is very beneficial for your brand or business.
Instagram lead Ad specs and guidelines
- File type: jpg or png
- Minimum Image Width: 1080 x 1080 pixels or 1200 x 628 pixels
- Text limit: 125 maximum
- Prompt: Do not forget to include your privacy policy in your Instagram ad.
Why Should One Follow IG ad size guidelines?
You may be wondering if it’s important not to track size or send ads with captions. What are some of the reasons why it’s important to track Instagram ad size? Here are the following reasons:
- Facebook will automatically deny your ads: We’re talking about Instagram, so why worry about Facebook? Remember that Facebook owns Instagram. This means you need to create Instagram ads on your Facebook platform. Therefore, Facebook may disapprove your ad if you do not follow Instagram’s ad size guidelines.
- Your ads will be marked as spam: If you don’t stick to Instagram’s ad size, your content will look coarse, spammy, and distorted. Instagram has fixed the ad size for a reason. Therefore, follow the sizing guidelines for better results and higher performance ads. Your money should not be wasted.
- Your IG ads will not be very impactful: Users are unlikely to trust a product that looks gritty with spam. For this reason, you need to select images and videos of the following Instagram ad sizes and specifications.
Conclusion
Instagram ad size can increase organic traffic and deliver excellent results. When used correctly, it can attract high quality leads and sales at a relatively low cost. There are many ad formats to choose from. This means you can create a variety of content and visuals to fit the size of your Instagram ad. It’s a good idea to run tests to measure viewer response, but always make sure that your content’s visuals remain attractive and perfectly sized.
You can also use third-party apps to pick the correct ad size and format for you. Apart from that you can also organize giveaways on your IG account or invite collaborators on IG after posting your brand. What do you think about Instagram ads? Are you a visually appealing ad lover or someone who ignores ads as soon as you see them?