Ever since Instagram changed the algorithm in 2016 – from algorithmic to chronological home feed, users have been experiencing a significant decline in their organic reach and engagement. The algorithm might remain the same; however, there is a definite way to increase your post insights and engagement on your Instagram profile using business tools. In one such descriptive take, we understand how to boost your post on Instagram using Instagram business tools.
Boost Your Post On Instagram In 7 Simple Steps.
By the end of this tutorial, we guarantee that you’d know how to boost your Instagram boost.
- Download the latest version of the Instagram app from your designated distribution platform. (app store/play store)
- Open the Instagram application and log in using your username and password.
- Now you need an Instagram business account in order to boost your post.
- If you haven’t already switched to a creator or a business account on Instagram, follow these quick steps.
How To Switch Your Instagram Profile To A Business Profile?
- Tap the hamburger icon on the top left and select settings from the quick menu.
- Scroll down and tap “switch to professional account,” then follow the instructions to get professional tools on Instagram.
- Once you own an Instagram account for business, go to the post you’d like to boost.
- You’ll see a new boost post button under the post.
- Tap the button and follow the instructions to set up your ad campaign on Instagram. This includes selecting your goal, target audience, the amount you want to spend, et cetera.
Remember, you can now choose how you want to boost your post on Instagram, “with a Facebook ad account” or without it. Opting for the second option will allow you to keep your Facebook and Instagram accounts separate. You’ll need to add new payment info and reset ad settings for your promotions.
Select A Goal, Your Target Audience And Your Expenditure Costs.
The next couple of screens will set a tone for your Instagram ad campaign. So make sure you follow these steps carefully.
Select a Goal: based on your interests, select the results you would like from this promotion. You’ll have three options: more profile visits, more website visits, or more messages.
Select Target Audience: select your target audience appropriately based on your market segment. You can let Instagram personalize your target audience or create your self-made targeting options from the menu. If you opted for the manual setting, Instagram would ask you to add your interests. Add the kind of accounts you want to engage with your posts the most. For example, type YouTube in the search bar if you’d like the YouTube audience to engage with your content.
Budget & Duration: Here comes the financial part. This is where you decide how much you would want to spend on an Instagram advert. Set a budget & duration for your Instagram ad. The minimum expense here is ₹80 for a single day of boosting.
Review: Like any online order, you need to review your purchase before Instagram boosts your post. This screen allows you to preview your ad, review your goal, target audience, budget & duration, and the final payment and cost summary. Once you are satisfied with your selections, click Payment, then select the mode of payment alongside your expenditure cost. Once done, click Add Funds, from where you will be redirected to the payment gateway page to complete your payment.
Ad Tools: After completing your payment, you will see a new option on your Instagram profile called Ad Tools. You can track your promoted Instagram post from here and see how many people engage with your Instagram post in real-time.
Conclusion
Instagram officially announced their new business tools shortly after switching the algorithm in 2016. Limiting users’ traffic organically via algorithm pushed them to use advertising tools instead. Now however inorganic, the paid program delivers on what it promises. Your post will likely garner many views using this method, given that you invest systematically. We hope you have understood how to boost your profile on Instagram. For any queries or feedback, please drop us your mail or use the comment section below.