Are you new to Instagram ads and want to learn more about how to advertise on Instagram? You have landed on the right article that explains the nitty-gritty of Instagram advertisements. With more than 2 Billion active users each month and the average user scrolling through the platform for more than 50 times, it is fair to conclude that IG has developed into a major hotspot for business growth.
Learning how to advertise on Instagram is crucial to establish a firm brand presence in the market. Let’s see how you can get started with ads on the popular image and video-sharing platform.
What Type Of Ads You Can Run On Instagram App?
Instagram offers a versatile range of advertising options. But before you create an ad campaign, it is better to understand the types of ads you can run on Instagram and which ad would suit your business/community best.
Photo Ads
Tell your story through the lens of your imagination using photo advertisements. Create beautiful designs and mash them in the robe of square, landscape, or portrait photo grids. It is the easiest of all ad strategies, to begin with.
Video Ads
Lure your viewers with an added leverage of sound, sight, and motion. Video ads on Instagram can be 60 seconds long, which gives you leeway to get into more creative details of your product or service.
Carousel Ads
Add layers of story to your ad campaign by adding multiple images in a single post. These ads appear in your feed as well as IG stories with a CTA that leads viewers to your website.
Story Ads
Instagram Ads on Stories offer viewers an immersive, engaging, full-screen ad format interface. It appears between users’ stories. Engagement rates are often higher with story ads since the ad format covers the entire mobile screen and feels more immersive than in-feed ads.
Collection Ads
These ads are a combination of carousel ads and shopping ads. They are best suited for E-commerce brands where users are allowed to purchase products directly from the ad through the Instagram store.
You got a glimpse of what ads you can create on Instagram, now let’s know how you can make them in simple steps.
How To Run An Advertising Campaign On Instagram?
The process of creating an ad campaign is essentially the same for photos, videos, and carousel posts. (Photo/Video/Carousel/ Ads)
- Download the latest version of the Instagram app. (play store/app store)
- Log into Instagram using your credentials.
- Make sure you have an active Instagram business account (switch to a professional account). The standard IG account cannot run ad campaigns.
- The best way to run ads on Instagram is by promoting posts you’ve already shared on the platform. So pick one of your posts that you think should be in the spotlight.
- Click boost post. Instagram will redirect you to your affiliated Facebook account. Here you will be asked to process the payment and submit other campaign details. These details vary from how long you want to advertise your campaign on Instagram and whom you wish to promote. This is where locating your target audience comes into the picture.
For example, if you are a cosmetics brand, your niche audience is primarily metropolitan cities. So you can decide to showcase your product to more people from urban areas than others.
Creating ad campaigns on Instagram is a simple and effective method to grow your brand, understand your audience, and find a relative audience based on your products or services.
Providing the stats, we believe it’s only a matter of time before Instagram becomes the most-used social media platform worldwide. So if you are a content developer, a community leader, an entrepreneurial enthusiast, or a business owner, it is highly recommended that you learn how to advertise on Instagram and use the platform’s business tools effectively.