How To See Instagram Insights?

If you’re on Instagram to promote your brand or business, you need to track how every post is doing. Instagram analytics help you better understand your audience and create content that they like. So it is important to know how to see Instagram insights.

First things first, if you want to access insights on Instagram, you need to have a professional Instagram account. Insights is a feature that is made for professional creators, whether that is big brands or personal bloggers. You cannot get IG insights on a regular Instagram account.

In this article, we will see how to see Instagram insights on all devices:

How To See Insights On Instagram? (iPhone)

If you want to see Instagram analytics, you need to have the IG app downloaded on your iPhone. You cannot check insights on the browser, just like how you cannot get insights on a non-professional account. So once you have downloaded the app and converted your account to a business or professional account, you will see insights on your Instagram profile.

Here are the steps to check insights on Instagram on iPhone:

1. Open the Instagram app and tap on the profile picture at the bottom right of the screen.
2. Select Insights and customize the dates to get the insights you want.

You can see the number of accounts you have reached, how many interactions your content has had, and how many followers you have gained and lost. According to the insights, then you can tweak your content for better engagement.

How To See Instagram Impressions? (Android)

Android users might see that there is no direct Insights button on their Instagram profile. Does this mean you cannot see Instagram impressions on android? You absolutely can! You just need to open your professional dashboard to get to Instagram analytics.

Here are the steps on how to see Instagram insights on android:

1. Open Instagram app and tap on the profile picture.
2. Then tap on Professional dashboard and then tap on See all beside Account insights.

You can customize the dates and see specific insights. Also, you can see the cities and countries from where you are getting your audience. You can also see the age and gender demographic of your audience.

How To See Post Insights On Instagram?

If you want to see how a certain post is performing, you will need to know how to see post insights on Instagram. You can either just go to the insights page and then scroll down to find the post content section, or you can open the post on your profile and check its insights.

Here are the steps on how to view insights on Instagram posts:

1. Open your Instagram profile and then open the post you want to see the insights of.
2. Tap on View insights at the bottom left corner of the post.

If your post was made before you switched to a professional account, you would only see the number of likes, comments, and saves. So you’ll only get true insight for the posts made from a professional account.

How To See Instagram Story Analytics?

Stories are one type of post that you can test waters in when it comes to Instagram marketing. So knowing how well your Instagram stories are doing is extremely important. Here are the steps to check Instagram story insights:

1. Open Instagram and tap on Your story.
2. Swipe up and tap on the graph icon.

You will see how many accounts your story has reached, how many accounts engaged, and if any profile activity occurred due ot your story. It will also show you how many followers vs non-follower accounts your story has reached.

Frequently Asked Questions

Q1. How To View Insights On Instagram?

Here is how to check insights on Instagram:

• Convert IG to a professional account
• Go to profile
• Open professional dashboard
• Tap See all beside account insights

Q2. How To Check Post Insights On Instagram?

Every Instagram post has a View insights button at its bottom. So just click on it to get Instagram metrics for posts and reels that you see on your profile feed.

Q3. What Is Instagram Insights?

Before you view insights on Instagram, you should understand what are IG insights. Insights are a professional creator’s most helpful tool. Insights show you the performance of your posts, stories, and reels. A digital marketer can plan their marketing strategy with the help of these analytics. They give you information about reach in countries, cities, and popularity among age ranges and genders.

Q4. Why Use Instagram Insights?

You should use Instagram story analytics and other IG analytics to see what works best for your audience. Insights also tell you what type of audience is enjoying your content, and then with that information, you can create content that is more targeted to them.

Q5. Which Instagram Insight Is Most Important?

Reach is the most important metric in Instagram audience insights. If your reach is on the rise, your other metrics will also rise eventually.

Conclusion

As a brand you want to create content that the audience enjoys. This is why you need to have followers’ insight for Instagram. How your content is performing and whether you are gaining new followers all will be shown in Instagram analytics.

If you’re still wondering how to find Instagram insights, here is a quick recap. First, you need the Instagram app on your phone to get insights as you cannot get them on the desktop or through the browser. Then your account needs to be a professional account. Once both these things are ensured, you can go to the professional dashboard and tap on See all beside Account insights.