Even if Instagram started out as a picture-sharing platform, it has now primarily become home to influencers. And as an influencer, you must know how to use the paid partnership feature on Instagram. Becoming a YouTuber is old news now, everyone wants to get famous on Instagram. And why shouldn’t they? Instagram offers so many great opportunities for influencers and creators and is constantly updating itself for the better. One such great opportunity is paid partnership. You must’ve seen a paid partnership label on Instagram on an influencer’s post.
So now the question is, what is paid partnership? Is it different from branded content? And if you land a paid partnership, how to use the paid partnership feature on Instagram? Let’s start by clearing the basics of a paid partnership.
What Is Paid Partnership Feature On Instagram?
As mentioned, people on Instagram want to become popular so that a brand can recognize their popularity among a certain audience and would want to collaborate with them. This way the brand can reach out to a larger set of audiences and sell the product or service with the help of a familiar face that the audience recognizes and trusts. A paid partnership benefits both sides as while the brand is reaching to its desired audience the influencer is getting paid for their time and efforts to help promote the brand.
Instagram made the paid partnership label so the transaction is not only clear for both the parties but even the audience knows that they’re being sold a product. The paid partnership label on Instagram makes sure that the audience isn’t being deceived and forced into buying things.
How To Use Paid Partnership Label On Instagram?
If you’re an influencer who landed yourself a paid partnership with a brand here’s a guide to help you properly add the paid partnership label on your post:
- Open your Instagram account and make sure it’s a business account.
- Go to settings and tap on Creator, then tap on ‘Branded content’
- Then tap on ‘Approved business partners’ and type in the account name to search and select your partner account.
- Next, create your post by choosing the picture and adding a caption.
- Then tap on ‘Advanced settings’ and select the ‘Tag business partner’ option.
- Select your business partner’s name and proceed to post the content.
Once your post is live you can track its performance using the Instagram insights feature. Follow these steps to add a paid partnership label on Instagram and get more recognization from other brands as well.
How To Get A Partnership Deal On Instagram?
Everyone starts somewhere, right? So if you’re just starting your journey as an influencer and dream of getting a partnership deal one day with a brand first you will need to create a niche for yourself. Find what type of audience you can speak to and where your strengths lie. That way, you will be able to create authentic content on your platform.
This authenticity will help you when approaching brands. If your account is more beauty and fashion-focused, approach brands in that space. You will already have an audience interested in beauty and fashion content, so brands won’t have too much hesitation partnering with you.
FAQs
1. What Is Paid Partnership Label In Instagram?
Labels that go on sponsored posts are the same as paid partnership label on Instagram.
2. How Many Instagram Followers Do You Need To Get Paid?
1000 subscribers can easily get you paid on Instagram.
3. Can Anyone Put Paid Partnership On Instagram?
Yes. If you land a paid partnership, you have to add a label and #ad in the caption.
4. How Do I Monetize My Instagram?
Collaborate with brands to monetize your Instagram.
5. How Much Money Does 1K Instagram Followers Make?
You can make $3000 off of Instagram with 1K followers.
Conclusion
So, if you’re newly introduced to paid partnership label on Instagram now you know how you can too use it on your partnered posts. We wish you luck on your journey to landing partnerships with your favorite brands and building a great personal brand for yourself. The brands and audience will recognize your efforts and passion and support you in your influencer journey. Hopefully, you learned how to use paid partnership feature on Instagram.
You could also try collaborating with other creators. Collaboration benefits both of you as you both get a chance to reach a wider audience. You can even add a collaborator to your post after you have posted on Instagram.
Gaining followers on Instagram? Here’s how you can see your recent followers!