Your Instagram target audience decides how well your IG store will grow. Target audience is and has been a very crucial marketing subject. Your customers or viewers can make or break your business. Therefore, you have to curate your IG target followers with caution. However, you can’t go wrong in choosing and discovering your Instagram target audience.
During the shopping season, you must know how to find your target market on Instagram. You do not need third-party sites to monitor your followers and their likes and dislikes. Instagram ads and IG ad targeting have been around since 2013, but the question is, how do you choose your Instagram target audience?
How To Target Audience On Instagram?
You may produce a lot of content in a day, but if your content is not reaching your target audience on Instagram, then it is as good as a book that no one reads. To discover your target followers on Instagram, you must thoroughly research your market and find ongoing IG trends. A clear idea of what and who your customers are makes marketing your products more accessible. You can also use various social media marketing tools like Sproutsocial, Hootsuite, etc. So, here’s the list of the five best ways to discover your Instagram Target Audience.
- Larger groups for Start
- Competitive Insight
- Past Demographics
- Social listening
- Instagram polls
1. Larger Groups For Start
If your brand is cosmetics or skincare related, your Instagram target followers should be females, including the other genders. You can also market your products to Dermatologists because your followers would like expert product reviews. Do not go for the smaller groups from the beginning. You can start with big groups and then further segment them accordingly.
2. Competitive Insights
Research your competitor’s Instagram accounts. First, look at what kind of followers follow them. Next, look for what is their Instagram target audience, and you will find yours too. For example, you are the “XYZ beauty and skin” brand, and you have a competitor with the “ABC beauty” brand. Both brands fall under the same umbrella of cosmetics and skincare. Next, you can look at your competitor’s followers and likes on the posts to get an idea of their target market. Then, you can also reach out to those followers and make them your target audience on Instagram.
3, Past Demographics From Instagram Ad
You can look for what kind of audience you were targeting for your ads on Instagram in the past. Your Instagram insights are vital to finding your Instagram target followers. So, for example, you are a children’s food and healthcare brand, and your products are mostly baby food and baby care. If you have previously had Instagram ad campaigns for these products, look into the insights of those posts, and you may find that many of your target audience are new moms or pregnant moms. You can use this information for your net Instagram ad targeting to get your Instagram target followers.
4. Social Listening
You can use social media listening tools to find your target market and be a part of popular conversations correlated with your brand and your industry on Instagram. Various tools available in the market can help you create or be part of many social media listenings on Instagram. This would help you engage with your audience and grow your understanding of your target market.
5. Instagram Polls For Your Instagram Target Audience
A great way to find your target followers is to do Instagram polls about your brand or products. If you want to know who your target market is, why not ask them directly? Also, creating an Instagram poll makes discussion among your target followers about your brand and your products another plus point for engaging with your target followers.
How To Reach Your Target Audience On Instagram?
Finding your Instagram target audience is useless if you don’t know what to do with the data. You may utilize the insights for efficient Instagram targeting if you clearly understand your target followers and what they are looking for. Here are some pointers to help you connect with and interact with your Instagram audience:
1. Use The Right Hashtags For Your Posts
You may reach the right audience by using the right hashtags. The interests of your target market should be those of your brand or sector. This implies that they would employ or adhere to hashtags associated with the industry. Your responsibility is to utilize such hashtags correctly so that the right audiences may find your material.
2. Location Tagging Is Important
Utilize Instagram’s location tagging function to your advantage for location-based targeting. This feature increase can significantly increase your post’s visibility to the appropriate audience because location-tagged content appears in pertinent searches. In other words, individuals searching for information about the events or material collected there will be able to read your posts. They are likely to spend the time to view and perhaps interact with the information since it is pertinent to them.
3. Collaborate With The Right Influencers
Because of their skill and commitment, influencers command respect in particular spheres. They have gathered tens of thousands of followers with niche-related interests. For this reason, collaborating with the ideal influencers may be pretty beneficial in helping you reach your Instagram target audience. This would entail collaborating with influential people respected and followed by your target audience.
For example, if you are an environment-friendly sustainable clothing brand, you can promote your business or collaborate with an influencer who uses fast-fashion brands primarily. You will need to find the influencers whose brand image matches yours for a successful campaign.
4. Follow and Participate In The Trends
Being a part of the appropriate conversations might help you stand out to the right audiences. In addition, this will assist you in identifying some of the most lively discussions in which you can either join through already active posts or initiate new talks with a high likelihood of generating participation.
You may track brand sentiment using tools and learn what consumers think of your brand and those of your rivals. This will help you understand how to set your company apart from the competition and engage your target market more successfully.
5. Get Inspired With Analytics
You may also get performance data from your published material to find out what your audience prefers. To discover what connects with the audience, find out which material receives the most significant engagement. Then, utilize this knowledge to improve your Instagram marketing approach and create more exciting posts.
Frequently Asked Questions
Q1. What Are The Primary Social Media Tools For Instagram Ad Targeting?
You can use Instagram ads or Instagram insights to keep track of your Ads on Instagram. Also, you can use SproutSocial or Hootsuite to keep track of your ads and posts across all social media platforms.
Q2. How To Use Instagram Polls?
You can create an Instagram story, use the Instagram polls sticker, and then add your question and post the story.
Q3. Why Is Instagram Ad Targeting Important?
Your target audience on Instagram defines the success of your page. Even if you produce quality content, if it does to reach your target audience, it won’t be of any use. Therefore, read the above blog to find out how to target your ads to the right audience on Instagram.
Q4. Can You Use Your Facebook Ads To Major Your Instagram Ads?
Instagram and Facebook are the sister companies that come under Meta. So if you are running the same campaign on Instagram and Facebook, you can use Facebook Ads Manager.
You have all the knowledge about Instagram ad targeting. Go ahead and find your Instagram target audience. And grow your business with the help of the tools above and research the market well. Finally, use Instagram business tools and IG insights to grow your followers and plan the best IG marketing strategy. Indeed, your online business will grow, and you can be the next business tycoon.