With the advent of the internet and social media, you may instantly reach millions of people all over the world.
The best thing is…
You don’t need a large audience or a large budget to accomplish this. Baffled?
Micro-influencer marketing is the new trend that has unlocked tremendous potential for content creators, small businesses, and marketers alike. Don’t know what micro-influencers are?
In this article, we will teach you what are micro-influencers and why the world is going crazy about them.
What are Micro-Influencers?
The term micro-influencer usually refers to social media content creators who have a small but loyal following of 1,000 to 100,000 people. They tend to build an Instagram following around a visually appealing niche, such as food, fashion, consumer goods, and travel.
While micro-influencers can be found on other platforms, Instagram’s hashtags, content, and influencer discovery capabilities make it easier for influencers and their communities to engage.
They’re regular people who share insightful ideas with an engaged audience who trust their judgment. They are the girl next door but after the big transformation. Everyone loves them and wants to be them and, most importantly, trust them because they are one of us!
Why Are Micro-Influencers Winning The Race?
- Higher level of trustworthiness and authenticity: Micro-influencers aren’t just average folks; they’re also more personally committed to their online presence, making them more genuine. Unlike mega-influencers who may simply tag a business for product placement, they spend hours creating the perfect Instagram post, which includes arranging the photo’s elements, selecting the best filter, writing the perfect caption, and incorporating all of the appropriate hashtags. Viewers love them. It’s as simple as that. Their audience looks up to them while feeling a sense of familiarity and trust, making them effective opinion leaders.
- Easily Accessible: In a sense, micro-influencers began at the bottom. They had to grow their fans one by one, interaction by interaction because they didn’t have millions of followers. They pay attention to their fans and express real gratitude by responding to comments. Giveaways and website promo coupons are frequently used to reward people for their support. Most importantly, they work hard to offer information that will resonate with them on a regular basis.
- Deliver High Engagement Rates: The followers of micro-influencers are a very active group. People that wish to actively participate in what the influencer posts, whether through likes or comments, make up their fan base. Most likely, they’ve been tracking their progress from the beginning to the top of the influencer ladder.
Conclusion
Working with lesser-known influencers is a smart, low-cost, and low-risk approach to testing your brand and product in front of a limited and targeted audience. You can quickly determine whether this is a good strategy for you by experimenting with a few different influencers who fit your brand.
Now that you know what micro-influencers are on Instagram, it’s time you delve into the $1 billion dollar influencer marketing industry.