Once you’ve figured out what you want to share on LinkedIn, you still need to decide when to publish your content for maximum effect. Our guide will help you know the best time to post on LinkedIn. There are a lot of opinions about the optimal time to post on LinkedIn, but we’re only interested in cold, hard facts backed by research.
For this article, we’ve looked at the latest research about the best times to post on LinkedIn so you can reach your target audience. While the best time to publish your content on LinkedIn will depend on a number of factors, we’ve listed down every bit of it.
How To Find The Best Time To Post On LinkedIn?
Here are a few things you should consider when you’re trying to figure out what’s the best time to post on LinkedIn.
1. Know When Your Audience Is Most Active
Many social media algorithms prioritize recency. Why? Because people like to know what’s new—especially given how frequently we check our feeds these days.
One of the best time to post on LinkedIn is when most of your connections are online. If you analyze and find the time when your audience is scrolling through LinkedIn feeds, the chances that your content will have a higher reach increase.
2. Take A Look At Your Posts With Maximum Engagements
You’re already optimizing your content to match your social media performance goals. When deciding when to post on LinkedIn, we recommend taking an equally data-driven approach.
All you have to do is look at your earlier posts on LinkedIn and see which one got the maximum engagement and analyze accordingly. You can also take a look at tips and tricks to increase the engagement of your posts on the profile.
3. Check Out The Competition
Knowing the best time to post on LinkedIn is crucial, but keeping a check on your competitors is important. Visit your competitors’ feeds to understand their strategies. Take a survey of some other well-recognized LinkedIn profile’s high-performing posts, do a complete competitive analysis, and see what patterns crop up, or perhaps reverse-engineer your competitors’ strategies.
4. Post In Your Audience’s Time Zone, Not Yours
If you’re aiming to catch people during their early morning bed scroll, posting at 6 AM makes perfect sense. Of course, if your target audience comprises European innovation executives, schedule those posts accordingly or even earlier if you want to catch Eastern Europe, too.
Best Times To Post On LinkedIn:
- Wednesday: 8 AM, 9 AM, 10 AM, 12 PM, 3 PM
- Thursday: 9 AM, 10 AM, 1 PM, 2 PM
- Friday: 9 AM, 11 AM, 12 PM
Since it’s about LinkedIn, Engagement spikes again towards the end of the workday when professionals are likely to be taking an afternoon break.
What Is The Worst Times To Post On LinkedIn?
Now that you know everything about the best time to post on LinkedIn, you must also know about the not-so-good time to post. Like any other platform, the worst time to post on LinkedIn is when your audience is the least active. This might include times when there’s a significant event in the industry. Also, you must avoid posting between 10 pm and 11 pm EST. That’s because this is when LinkedIn users sleep, and all their feeds are empty.
When Should You Not Post On LinkedIn?
The worst time for LinkedIn is Sleeping hours (10 PM-6 AM) immediately before Monday and after Friday night.
Should I Post On LinkedIn Every Day?
LinkedIn recommends posting every business day on the platform but ensures you post quality content on your LinkedIn profile.
Now that you know how to analyze the best time to post on LinkedIn, you must open your LinkedIn page, create enticing posts, and upload them at best possible time to gain more engagement on your account.