LinkedIn is home to professionals, and this is where your company can generate more business. Being a professional networking site, it will inevitably provide more leads. Therefore, it is essential to run a very effective advertisement. This guide will cover all there is to know about LinkedIn ad specs so that you may make an informed decision before running an ad on the network. Meanwhile, find out more about LinkedIn InMail.
It’s critical to have a thorough understanding of LinkedIn advertising to communicate your brand effectively. Understanding LinkedIn’s ad sizes is a crucial component of that.
For convenience, we have listed the various ad types and dimensions on LinkedIn below.
LinkedIn Ad Specs: How To Start Running An Ad?
Before we get into details of ad sizes, let us quickly go over the steps to start running an ad in simple steps for you.
- Launch the Campaign manager
- Choose your objective
- Target the right audience
- Choose the correct type of LinkedIn Ad
List Of LinkedIn Ad Formats
There are five main types of ad formats:
- Sponsored Content
- Sponsored InMail
- Text Ads
- Display Ads
- Dynamic Ads
Let us study in detail each ad format.
Sponsored Content
On desktop and mobile devices, sponsored content advertisements are displayed in feeds. Through the sales cycle, they develop leads, increase brand recognition, and foster connections. It is mixed in with other content that users’ contacts have posted in their feeds. When an advertisement resembles a post from a typical person, complete with photographs, text, and other elements, we refer to native advertising.
Sponsored content is further divided into images and video ads. We have outlined specifications for each of the sponsored content for your knowledge:
Single Image Ad
The first specification is of LinkedIn single image ad specs:
- Use: JPG or PNG format
- File Size: 5MB or smaller
- Body Text: Under 100 characters
- Headline Text: Under 70 characters
- Image Size: 1200 x 627 pixels
Carousel Ads
- Use: 2-10 cards per ad
- File Size: Not larger than 10MB
- Body Text: Under 45 characters or 30 characters with the CTA button
- Headline Text: Under 150 characters
- Image Size: 1080 x 1080 pixels
Sponsored Video Ads
- Length: 3 seconds to 3 minutes
- File Size: 7KB to 200MB
- File Format: MP4
- Audio Format: MPEG4
- Audio Size: Less than 64KHz
Dynamic Ads
LinkedIn member information is used in dynamic advertisements to tailor the advertisements to each user. They are available in two varieties: spotlight ads (for customized CTAs and the potential to connect to the advertiser’s landing page) and follow company ads (to grow the number of followers on your company page). They display on the right side of a user’s feed.
Spotlight Ads
- Logo Size: 100 x100 pixels
- CTA Below Images: 50 characters max
- Background Image: 300 x250 pixels
- Secondary CTA: 70 characters
Follow Company Ads
- Logo Size: 100 x100 pixels
- CTA Below Images: 50 characters max
- Company Name: 25 characters max
- Secondary CTA: 70 characters
Text Ads
Despite what the name suggests, text ads provide a bit more. Like all other ad alternatives, they include tiny pictures and let marketers use LinkedIn’s targeting options.
- Use: JPG or PNG format
- File Size: 2MB or smaller
- Body Text: Under 75 characters
- Headline Text: Under 25 characters
- Image Size: 100 x 100 pixels
Sponsored InMail Ads
Also known as message ads, it delivers ads to you directly in your inbox.
- Use: JPG, non-animated GIF, PNG without flash
- File Size: Not larger than 40KB
- Body Text: should not exceed 1500 characters
- Headline Text: Under 60 characters
Display Ads
There are four different types of display ads
- Leaderboard Ad-appears at the bottom of the page
- Skyscraper Ad- appears in the inbox.
- Text Link- Appears at the top of the page.
- Medium rectangle- appears on the home page, company page, profile page
Display advertisements’ main goal is to generate leads, but since they appear in various places around the site, you’ll also have the additional advantage of raising brand recognition.
Rectangle Ad Spec
- File Size: 300 x 250 pixels
- File Type: HTML5- GIF, JPG,PNG
- Image Size: HTML: 200KB if not: 40KB
- Animation Limit: 15 seconds-30seconds
Skyscraper Ads
- File Size: 160 X 600 pixels
- File Type: HTML5- GIF, JPG,PNG
- Image Size: HTML: 200KB if not: 40KB
- Animation Limit: 15 seconds-30seconds
Leaderboard Ads
- File Size: 728 X 90 pixels
- File Type: HTML5- GIF, JPG,PNG
- Image Size: HTML: 200KB if not: 40KB
- Animation Limit: 15 seconds-30seconds
Frequently Asked Questions
Q.1 Which ad format is best on LinkedIn?
Ans. There are five different ad formats on LinkedIn; among those, Sponsored content is the best format to run an ad.
Q.2 What is the size of a LinkedIn Post?
Ans. The size of a LinkedIn post is 1200 X 628 pixels.
Q.3 How do I optimize LinkedIn ads?
Ans. One way to optimize LinkedIn advertisements is to draw the audience’s attention with bold ad descriptions, target the audience effectively, use the right ad type, etc.
Conclusion
This was all about LinkedIn Ad specs. We have outlined each type of ad format in detail and its specifications. Our guide will help you create effective campaigns on your profile and offer plenty of opportunities to connect with the right audience. Also, find out the best time to post on LinkedIn to increase your chances of maximum engagement.