Social media calendars are spreadsheets that allow you to plan out your social media postings ahead of time. They’re also used to schedule and exchange material, manage campaigns, and keep track of deadlines. A Social media calendar should be used by anyone developing social content, whether for a business, a media corporation, or a marketing agency.
In this article, you will learn how to create a social media calender to keep a track of your social media content strategy and a list of all the holdiays in 2024.
How To Create Social Media Calendar 2024?
For active social marketers, a social media calendar is a lifesaver.
You’re more likely to make typos, tone issues, and other blunders when you compose and share content on the fly. Dedicating a particular time in your workday to create, revise, proofread, and schedule posts are greatly safer—and more efficient. Learn how to make a content calendar for the first time:
Select Your Social Media Platforms And Mixed Content
Choosing what type of content to share is an important aspect of developing a social media calendar and a critical part of your social media strategy. To begin, you can use one of the following typical content mix formulas:
1.The 5-3-2 Combo
- 5 parts from your Brand Voice
- 3 parts from brand representative
- 2 parts others
2. The 5-5-5 Combo
- 5 parts from your Brand voice
- 5 parts of social engagement
- 5 parts from others
3. The 80-20 Rule
- The purpose of 80% of your posts is to inform, educate, or entertain.
- 20% of your postings should promote your business or lead to conversions.
You’ll also have to figure out which social media platforms to use for different types of content, as well as which ones aren’t necessary at all.
Determine What Should Be On Your Social Media Calendar.
Your social media calendar should have the elements that are important to you. Every agency has their own social media calender curated over the years as the work and experience grew. If you are starting out, don’t obsess over getting it right in the first try, focus on creating a calendar that makes your work easier and more efficient.
Make a list of the information and features that are most essential to you in order to get the most out of your social calendar. Start with the basics:
- Date: The first column in your social media calendar has to be the date. Jot down the dates from 1-30/31
- Day : Put down the days of the week next to the dates. It helps you better plan your content.
- Post Time: Putting in the time to post makes the system run smooth. Your team is aware of the posting times. Even if the calendar is for you, noting down the time helps you stay on track and avoid missing out on a post.
- Event: If there is some special occasion on a day, having the events column helps you plan your content accordingly.
- Platform : Specifying the social media platform is important to smoothly carve out the social media
- Idea: What is the post about?
- Content Type : Is it a reel, static post, video, story, or blog post?
- Copy : Write the caption for your post and keep it ready. So there is no last minute pressure to come up with good copy for your Instagram or Linkedin post.
- Link to assets: Add a link to your graphic content on the sheet for easy access across the team. Whether it’s the content writer or social media manager everyone can easily go through the content before hand.
- Link to published post:Once the post is published, add a link to the post in the sheet. You can then easily go through the posts and check how they are doing.
- Hashtags: Not many people add hashtags tp their content calendars but adding hashtags in your sheet can be lifesaver hack. YOu can research relevant hashtags for your niche, category and unique content properly and add it in the sheet. So at the time of posting you don’t have to scramble for relevant hashtags. Well-researched hashtags reduce the chances of you getting shadowbanned on Instagram. Along with relevance, the number of hashtags used are very crucial to maximise the reach of your content.
Google Sheets
Making your social media content calendar on Google sheets will help you work in real-time with your team. It’s easy, simple and accessible.
Social Media Content Calendar Template 2024
Monthly Holiday Calendar 2024
Managing a social media schedule is difficult enough, but trying to keep track of all the holidays throughout the year maybe even more stressful. There seems to be a break for everything these days. It’s easy to overlook a hashtag holiday that could be relevant to your target demographic (and help your engagement numbers).
That’s why we’ve compiled this list to make managing all of these social media holidays a little easier. You’ll never miss a social media holiday again if you combine our social media holiday list with your own.
January 2024
January 2: Science Fiction Day
January 4: National Trivia Day
January 5: National Bird Day
January 11: Clean Off Your Desk Day
January 13: National Sticker Day
January 15: National Hat Day and National Bagel Day
January 17: Ditch Your Resolution Day
January 20: Cheese Lovers Day and Get to Know Your Customers Day
January 21: National Hugging Day
January 23: National Pie Day
January 24: National Compliment Day
January 25: Opposite Day
January 28: Data Privacy Day
January 31: Community Manager Appreciation Day
February 2024
February 2: Groundhog Day and World Wetlands Day
February 4: World Cancer Day
February 5: National Weatherperson’s Day
February 7: National Send a Card to a Friend Day
February 8: National Boy Scouts Day and Safer Internet Day
February 9: National Pizza Day
February 11: Inventors Day and International Day of Women and Girls in Science
February 13: World Radio Day and Galentine’s Day
February 17: Random Acts of Kindness Day
February 18: National Battery Day
February 20: World Day of Social Justice and Love Your Pet Day
February 21: Presidents Day (Third Monday of February)
February 25: National Skip the Straw Day
March 2024
March 1: Mardi Gras
March 2: National Read Across America Day
March 3: World Wildlife Day
March 4: National Grammar Day, National Employee Appreciation Day (First Friday of March) , National Day of Unplugging (First Friday of March)
March 6: National Dentist’s Day
March 7: National Be Heard Day, National Cereal Day
March 8: International Women’s Day, National Proofreading Day
March 10: National Pack Your Lunch Day, National Women and Girls HIV/AIDS Awareness Day
March 11: National Worship of Tools Day, Popcorn Lover’s Day
March 12: National Girl Scout Day
March 14: Potato Chip Day, Pi Day (To go the extra mile, post this at 1:59, as Pi equals 3.14159…)
March 13: Daylight Savings, National Napping Day
March 15: World Consumer Rights Day
March 16: National Freedom of Information Day
March 17: St. Patrick’s Day
March 18: Awkward Moments Day
March 19: National Let’s Laugh Day, World Sleep Day, Red Nose Day
March 20: International Day of Happiness, World Storytelling Day, First Day of Spring
March 21: International Day for the Elimination of Racial Discrimination, World Poetry Day
March 22: World Water Day
March 23: National Puppy Day, American Diabetes Association Alert Day
March 25: Tolkien Reading Day
March 26: National Spinach Day, Purple Day
March 27: Earth Hour Day
March 30: Doctor’s Day, National Take a Walk in the Park Day
March 31: World Backup Day, Transgender Day of Visibility, Equal Pay Day
April 2023
April 1: April Fools Day
April 2: World Autism Awareness Day
April 3: Find a Rainbow Day
April 4: Hug a Newsperson Day
April 5: World Health Day
April 6: National Walking Day
April 7: World Health Day
April 10: National Siblings Day and Encourage a Young Writer Day
April 11: National Pet Day #NationalPetDa
April 12: International Day of Human Space Flight
April 15: National Tax Day and National High-Five Day
April 16: National Stress Awareness Day and National Wear Your Pajamas to Work Day
April 17: Haiku Poetry Day
April 18: National Columnists’ Day
April 20: National Look-Alike Day
April 21: National Administrative Professionals Day and Get to Know Your Customers Day
April 22: Earth Day
April 23: National Take Our Daughters & Sons to Work Day and National Picnic Day and World Book Day
April 25: National Telephone Day
April 28: Denim Day and National Superhero Day
April 29: International Dance Day
April 30: National Honesty Day and National Adopt a Shelter Pet Day
May 2023
May 1: International Workers Day
May 4: Star Wars Day and Thank a Teacher Day
May 5: Cinco de Mayo
May 6: National Nurses Day
May 7: World Password Day and Space Day
May 9: Europe Day
May 12: National Limerick Day and National Receptionist Day
May 15: International Day of Families
May 16: Love a Tree Day
May 17: International Day Against Homophobia, Transphobia, and Biphobia
May 18: International Museums Day
May 21: National Memo Day and National Bike to Work Day and Endangered Species Day
May 24: National Scavenger Hunt Day
May 27: Heat Awareness Day
May 28: World Hunger Day
May 29: Paperclip Day
June 2023
June 1: Global Day of Parents
June 3: Global Running Day
June 4: National Donut Day
June 5: World Environment Day
June 6: National Cancer Survivors Day
June 8: World Oceans Day and Best Friends Day
June 13: International Children’s Day
June 14: World Blood Donor Day and National Flag Day
June 19: Juneteenth (Freedom Day)
June 20: World Refugee Day
June 21: National Selfie Day and World Music Day and International Yoga Day
June 24: National Handshake Day
June 25: Take Your Dog to Work Day
June 27: National Sunglasses Day
June 30: Social Media Day
July 2024
July 1: National Postal Worker Day
July 2: World UFO Day
July 3: International Plastic Bag Free Day
July 7: World Chocolate Day
July 11: Cheer Up the Lonely Day
July 15: Give Something Away Day and Get to Know Your Customers Day
July 17: World Emoji Day
July 18: National Ice Cream Day, World Listening Day, and Nelson Mandela International Day
July 30: Talk in an Elevator Day and International Day of Friendship
August 2024
August 1: Respect for Parents Day
August 2: National Coloring Book Day
August 3: Black Women’s Equal Pay Day
August 8: International Cat Day
August 9: National Book Lovers Day
August 10: National Lazy Day
August 11: National Sons and Daughters Day
August 12: International Youth Day and World Elephant Day
August 13: International Lefthanders Day
August 14: National Financial Awareness Day
August 15: National Relaxation Day
August 16: National Tell a Joke Day
August 19: World Photo Day and World Humanitarian Day
August 20: National Lemonade Day
August 26: National Dog Day and National Women’s Equality Day
September 2024
September 4: National Wildlife Day
September 5: International Day of Charity
September 6: Read a Book Day
September 8: International Literacy Day
September 10: Stand Up To Cancer Day
September 11: National Day of Service and Remembrance
September 12: Civic Day of Hacking, National Grandparents Day and National Day of Encouragement and National Video Games Day
September 19: Talk Like a Pirate Day
September 21: International Day of Peace and World Alzheimer’s Day and Miniature Golf Day
September 22: Car-Free Day and Hobbit Day
September 26: National Pancake Day
September 27: World Tourism Day
September 28: World Rabies Day and National Good Neighbor Day
September 29: National Women’s Health and Fitness Day
September 30: International Podcast Day
October 2024
October 1: International Coffee Day and World Vegetarian Day and World Smile Day #WorldSmileDay
October 2: International Day of Nonviolence
October 3: National Techies Day
October 4: World Animal Day and National Taco Day and World Habitat Day
October 5: World Teachers Day
October 10: World Mental Health Day
October 11: International Day of the Girl and Indigenous Peoples’ Day and National Coming Out Day
October 14: World Sight Day and National Dessert Day
October 15: Global Handwashing Day
October 16: World Food Day #FoodDay and Bosses Day
October 17: International Day for the Eradication of Poverty
October 20: World Statistics Day
October 21: Reptile Awareness Day and Get to Know Your Customers Day
October 24: United Nations Day
October 25: Greasy Foods Day
October 29: National Cat Day
October 30: National Publicist Day and Checklist Day
November 2024
November 1: World Vegan Day, National Authors Day, National Cook For Your Pets Day
November 3: National Sandwich Day
November 4: National Candy Day
November 6: Daylight Saving Time Ends
November 8: National Cappuccino Day, Science, Technology, Engineering, and Medicine (STEM) Day
November 11: Veterans Day
November 13: World Kindness Day
November 14: World Diabetes Day
November 15: Clean Out Your Refrigerator Day, America Recycles Day
November 16: International Day for Tolerance, National Entrepreneurs Day
November 17: International Students Day
November 19: International Men’s Day
November 20: Universal Children’s Day
November 21: World Hello Day
November 25: Thanksgiving Day
November 26: National Cake Day, National Day of Listening
November 27: Small Business Saturday (The last Saturday of November)
November 30: Computer Security Day
December 2024
December 1: World AIDS Day
December 3: International Day of Persons with Disabilities
December 4: National Cookie Day
December 5: World Soil Day
December 6: Microwave Oven Day
December 8: Pretend to Be a Time Traveler Day
December 10: Human Rights Day and Nobel Prize Day and National Salesperson Day
December 11: International Mountain Day
December 21: Crossword Puzzle Day
December 24: Christmas Eve
December 25: Christmas
December 27: No Interruptions Day
December 31: New Year’s Eve
Time To Create Your Own Social Media Calendar
I understand that you’re overwhelmed, and preparing your social media calendar 2024 entails a number of processes. You’ll be OK if you just follow our lead.