If you want to amplify your new release on Spotify, you must know about the Marquee tool! Well, this feature will be a boon for artists, as this tool will be responsible for recommending sponsored music to listeners interested in your music.
It has now been improved, and you may now utilize it in several different ways to match your unique needs, such as:
Type of music: You can promote your albums or singles
Time: You can start a campaign after 21 days of the release.
Target audience: You can choose who you want to reach out to; that could be your recently interested audeince, random listeners, or the lapsed ones!
Location: With Marquee, you’ll be able to reach out to more than ten countries that, include Canada, the United Kingdom, the United States, Germany, Austria, France, and New Zealand.
Let’s explore six strategies used by artists to accomplish and amplify your new release on Spotify.
Top 6 Strategies to Promote New Release On Spotify
There are two ways that will help you to achieve your goal of promoting your new releases:
Get Engagement On Campaigns
1. Albums and Extended Plays on Spotify
Drop your album or EP on Marquee as soon as it is released. Marquees mostly go live at the midnight hour of the campaign start date. This is one of the best times to reach out to your audience and amplify new release on Spotify.
2. Boost pre-releases for singles
You can use the Marquee tool to release your singles from your albums are released. You must target the listeners who are usually interested in listening to the genre of music you create. Therefore, try releasing the singles 20 days before you drop out of your album! This will help your songs to get the hype and momentum it deserves.
3. Focus on improving your international release strategy
You can take your new release international by choosing the right listeners from among the more than a dozen locations where Marquee is active and using your Spotify for Artists’ audience data to identify your top markets; if there’s a delay in the start dates, a new wave of listeners who missed the release will be listening to your songs. This will help you to gain momentum in your campaign and amplify your Spotify new release.
Turn your Fans Into Your Followers On Spotify
4. Trying engaging with the lapsed listeners
If you haven’t released new music in a while and want to get your lapsed listeners, this is the time. For instance, during the pandemic, an artist turned to Marquee to engage his lapsed listeners and received 35% re-engagement and around 80K saves.
5. Turn your random listeners into fans
Target listeners who already listen but have the opportunity to stream more if your objective is to use Marquee to strengthen relationships with them. Therefore, you must activate the campaign on Marquee after four days after the release to amplify new Spotify release.
6. Target the active listeners post-release
Start a Marquee up to 20 days later to attract listeners who probably want to hear you but may have missed your release date rollout. Since Marquee’s targeting excludes listeners who have actively streamed your new music.
Once you try these strategies to amplify your new release on Spotify, you must constantly watch your metrics. This will help you identify your goals. Also, you can keep updating the campaigns after every two weeks and use the Marquee tool to make money on Spotify.