There’s an algorithm that curates the For You page. But have you ever wondered how does TikTok algorithm work? Well! all the users keep the algorithm functioning by interacting with different types of videos on the platform and telling the platform what they want to watch more of. Therefore, TikTok has become addictive because it knows precisely what you like to watch and shows you that. So it’s designed to entice its users to keep consuming the content.
Many different aspects make the TikTok algorithm work. This article covers every element that explains why the social media video giant is so addictive.
What Is TikTok Algorithm?
The TikTok algorithm is personalized to each user. Well! Everybody might see the most trending videos on the app, but other than that, the videos shown to you are mostly your interests and your search history on the internet. So, yes, your TikTok For You page is made in a way that is subjective to your liking.
TikTok won’t let the spammers and other duplicate content creators get the limelight. So if you are thinking of posting someone’s content on the platform, have a rain check on it because it won’t help you grow on TikTok.
The TikTok algorithm has raised some questions about the user’s privacy. Still, it defends itself as “We’re building a global community where you can create and share authentically, discover the world, and connect with others. The For You feed is part of what enables that connection and discovery. It’s central to the TikTok experience and where most of our users spend their time.”
Below are the different factors that influence your TikTok app algorithm.
How Does The TikTok Algorithm Work?
Usually, social media platforms, such as TikTok, keep their system secret as it is their propriety. Therefore, there’s no real way to answer the question. If you still wonder how the TikTok recommendation algorithm works, keep reading below. Remember that these recommendation factors are available on the TikTok newsroom page.
1. User Interactions on The For You Page
Like other social media platforms, the TikTok algorithm is based on how users interact with the content. The accounts you follow, videos you like and comment on, your shared videos, What kind of videos you post on the app, the sounds you use and save, etc.
2. Video Information On The App
When you search for something in particular on TikTok, it is registered in the system and keeps showing you on your For You page. Your search result may vary from captions, sounds, hashtags, effects, trending topics, etc. The video information you give to the app determines the TikTok algorithm for your feed.
3. Device And TikTok Account Settings
The TikTok algorithm also takes into consideration your device and app settings. This is to confirm that your device is optimized for usage. Your language preference, country, device type, and the categories you select when you enter the app as a new user are some of the factors considered by TikTok. However, they do not weigh much on the system since they do not express a direct preference as the other two factors.
What Excluded From The TikTok Algorithm?
The recommendations or the For You page does not entertain the following content on TikTok.
- Duplicated content posted on the app.
- The content you have already viewed too many times.
- Spammy content
- Content Showcase gore violence, nudity, Abuse of any kind, and other types of sensitive content.
The TikTok algorithm is also not based on the follower count or previously well-performing videos. Sure, the famous TikTokers get more views, but their viewers watch their content actively.
Crack The TikTok Algorithm!
Know that you know how the TikTok algorithm work. You must focus on how to curate it for yourself. So we have a few tips you can use to take control of the app and decide what you want to watch on TikTok.
1. Find What You Like
The TikTok algorithm does not alone function on your engagement with the videos. The account you search and follow and the sounds you like and save influence your For You page. You must engage with the communities and find your niche on the app to get more videos on topics you love and are interested in.
2. See Less Of What You Don’t Like
Sometimes you may come across a video on the app that you do not like, but you can dislike the TikTok video by tapping the not interested option. Further, you can also choose to hide the video from a particular creator whose content offends you.
3. Remove The Repetitive Videos
Sometimes the TikTok algorithm may show you something outside of your interest parameters. It’s not accidental. In fact, it is intentional by the platform to diversify your recommendation. If this is not done, you may see the same type of videos on TikTok, which goes against the system.
4. Guarding Your Viewing Experience
Sometimes you may see some content that you haven’t opted for. These videos may contain graphic scenes, which may come as a shock to the users. The TikTok algorithm avoids such videos. Similarly, videos under review or questionable will not be shown on your feed.
TikTok constantly works on improving the viewing experience for its users. Hence, the users need to understand how does TikTok algorithm work. A tremendous amount of research and data goes behind suggesting every user a personalized For You page.
The TikTok feed has a team of many people working behind the scene every day to put forth every category and video that each one of the users might enjoy. But ultimately, it’s the user who powers their feed. So get on your For You page and crack the algorithm to watch what you want! And that’s the TikTok algorithm explained in the easiest way possible!