How To See TikTok Analytics?

To become a successful TikToker, you must determine your growth closely. And that’s why you must know how to see TikTok analytics. You must closely observe the metrics to understand what your audience enjoys watching and use it to your advantage accordingly. This will help you to get more engagement in return.

With the growing competition on this video-sharing app, this guide will help you understand how to see TikTok analytics and move closer to your goal of monetizing your videos.

How To Check Analytics On TikTok?

To see your analytics on TikTok, you will need a business account. However, it does not cost any money to open a business account on Tiktok. Here’s how you can switch to a business account on TikTok.

• Open TikTok and go to your profile

• Tap on the Hamburger icon at the top right.
• Go to Settings, then go to Manage account.

 

• Finally, choose Switch to a business account.
• Now choose the account category.

Now that you have a business TikTok account, let’s move on to see the TikTok analytics of your profile.

• Tap on the Hamburger icon.
• Then tap on Business suite.

• Now select Analytics, and that’s it!

How To Use TikTok Analytics?

Knowing how to see TikTok analytics is something, and learning how to use the analytics in your favor can make you go viral on TikTok overnight. But you do not need to worry. We are here to explain how you can use TikTok analytics to become a renowned TikToker. TikTok has divided its analytics into overview, content, and followers.

1. Overview

This tab will help you see TikTok analytics from last week, month, or two months. Also, you can choose a custom date range. The most important metrics you need to watch are:

• Video views- This shows the total number of times your videos were viewed over a specific period.
• Profile views- This shows your overall profile views in a certain period. This is great if you want to know what brands are interested in your profile.
• Followers- This is the total tally of TikTok users who follow your account.

2. Content

In the TikTok analytics, The content tab helps you to see which of your videos are widespread within a selected date range. It also provides information about each post you tap through. The most important metrics in the content tab are– You will find the total video views, likes, comments, shares, etc. For each video.

• Watched the full video. This shows the percentage of the audience that watched your videos from beginning to end.
• Reached Audience- This metric shows the number of individual viewers.
• Video views by section- This metric shows how people on TikTok found your videos. This will help you to reach out to the audience through those sources.

3. Followers

The followers tab, as the name suggests, shows the data about your followers. For instance, information like which gender is mostly following you and which region your followers mainly belong to. You can also see when they are most active on TikTok. The most important metrics to look at in the followers’ tab are:

• Follower activity- Here, you can see the TikTok Analytics about the time and dates your followers are most active on TikTok. It will help you to estimate the right time to post a video on TikTok, as the maximum number of followers will be online. In return, your video will receive instant engagement, which might get viral sounds.
• What your followers listen- This shows the most listen to music and modern music on the app that your followers listen to daily.
• Top Territories- This shows the location your followers most belong to. This will help you to know your audience much better and help you deliver our viewers content that they can relate to.

Now that you know how to see TikTok analytics, you can use the feature to increase your engagement on the video giant app by using the metrics in your favor.

Also, a pro tip if you separate the number of views from the number of people you reached, you will know the number of times your video was watched on repeat. Keeping track of your followers activity on your TikTok profile is a need in today’s time if you want steady growth on the app. Many of the biggest TikTokers today have used the metrics correctly, and that’s one of the secrets behind their success on the app.

Using the inbuilt feature to see TikTok analytics is better than using the paid third-party social media managing apps. So make the most of your TikTok profile by monitoring your audience and creating the funniest and most relatable TikToks of all time!