If we could simplify it, the Twitter engagement rate is the percentage of the audience interacting with you on your Twitter page through likes, comments, direct messages, retweets, shares, etc. If we talk about a good engagement percentage, let me tell you that it can differ from account to account.
Below, you will learn about Twitter engagement rates, including what’s the average Twitter engagement rate, and how to calculate it to estimate your page growth!
What Is A Good Engagement Rate On Twitter?
Your engagement rate is classified into low, medium, and high. An audience interaction rate between 0 to 0.02% is considered low. The medium engagement rate is 0.02% to 0.09%, and the highest rate is 0.09% to 0.33%.
You might be astonished to know this because here, the highest number also looks like the lowest one, right? Can you guess what is the very highest Twitter engagement rate? It’s 1%, yes, it is just one percent.
After knowing this, if you believe you can achieve it easily while sleeping on the bed, you are mistaken! This engagement rate is not for a single tweet but a hundred and thousands of posts.
How To Calculate Engagement Rate On Twitter?
The Twitter engagement rate for posts is low compared to other social media platforms like Instagram, Facebook, etc. You can calculate the engagement rate Twitter in two methods: public and private. Here’s the complete guideline on how to calculate engagement rate on Twitter.
Public Engagement Rate
To calculate your public ER, you must focus on likes and retweets. Here’s the formula to estimate public ER on Twitter:
Twitter ER= (number of likes) + (number of retweets) is divided by the number of followers.
Private Engagement Rate
To calculate your private ER, you must consider almost everything that helps people to engage with users, such as likes, comments, retweets, replies, shares, video views, URL clicks of profile or any video, and so on! The formula to estimate Private ER is,
Twitter ER= (total number of everything mentioned above) is divided by impressions.
In Private ER, we use Twitter impressions instead of followers because impressions are private metrics and can only be seen by the page owner. Whereas followers are public metrics, and that’s why it was used in public ER.
Steps To Use Twitter Analytics In 2023
We previously had an analytics option on the Twitter application’s panel. But now, looking up analytics requires visiting a different website. Check out the steps to use Twitter analytics to understand what kind of content your audience is enjoying.
- Log in to your Twitter account on Chrome.
- Now go to the new tab and search Twitter analytics.
- You’ll see your account’s analytic page.
Here you get separate analytics for everything. So if you want to see your tweet’s impression and engagement rate, you must head to the tweet option at the top.
Frequently Asked Questions
Q1. What Is the Average Twitter Engagement Rate?
According to a social media industry benchmark report, the average Twitter ER is 0.037%, and the highest percentage is 1% or more than that! They are less percentage but still deemed highest. So, if you achieve this much, you must tap your shoulder!
Q2. What Is Twitter Engagement Meaning?
The number of times an audience interacts with the users through their tweet’s likes, comments, replies, retweets, and video views is nothing but Twitter Engagement. Every time your audience does it, it automatically counts as ER and impressions.
Q3. What Is A Good Twitter Engagement Rate?
The reasonable Engagement rate on Twitter is lower than on any social media platform. Anything up to 1% or more than this is considered a good percentage for Twitter posts.
Q4. How do I get more engagement on Twitter in 2023?
You can get more engagement on Twitter quickly! But for that, you must keep these things in consideration.
- Make relevant tweets
- Know your audience and target them
- Explore things to see what your audience like the most
- Tweet like a real person
Q5. Where can I see the Twitter engagement rate?
If you want to know how to see your Twitter engagement rate, you must follow these steps,
- Go to your 3 dots icon on the left panel of the Twitter page.
- Click on the analytics, and go to the tweets on the navigation bar.
- Once you go there, you will see your Twitter analytics. You will see your last month’s ER analytics in the middle-right corner.
Twitter Engagement rate is the best analytics that tells your correct ER every month. However, as a user, you must wonder what the best ER is!? So, if your engagement rate is around 1% and more than that, your Twitter journey is going great! This rate is lower than any social media platform, but it is still considered the highest! Also, if you think uploading a video on Twitter can help you to engage with your audience and generate high traffic, here is how to post video on Twitter!