Since YT shorts launched in September 2021, the creators have always debated about YouTube shorts Vs TikTok. Even though YT shorts is a recent product of YT to compete with TikTok, it has quickly caught up with the chase. YouTube has announced that shorts have 1.5 billion monthly users already.
The creators have noticed quite similarities, but we can’t deny many differences between YouTube shorts and TikTok; for example, shorts have a video duration of only 60-seconds. In contrast, TikTok offers creators to make videos up to 3 minutes long.
Today we have different parameters that will help you pick a side in the YouTube Vs TikTok shorts debate. So let’s see, is TikTok more popular than YouTube shorts, or is it the other way around?
Similarities And Differences: TikTok Vs YouTube Shorts
Before we compare in-depth, let’s see the similarities and differences between Youtube shorts Vs TikTok. We have chosen some generic features and will answer them with a simple yes or no.
1. Orientation (Aspect Ratio)- YouTube shorts and TikTok have a ratio of 9:16 portrait format.
2. Captions- Yes, you can add video captions or turn on the video captions in YouTube shorts as well as on TikTok.
3. Like Button-Yes, TikTok and YouTube shorts both have the feature to like videos.
4. Dislike Button- YouTube Shorts and TikTok do not have an official dislike button yet, but on shorts, you can “Don’t recommend this channel.”
5. Watch history- YouTube has the option to see the last YT short you saw in its history tab. Although you can download the data n TikTok, you won’t find your recent watches quickly.
6. Users (Daily views)- TikTok has 1 million daily views. On the other hand, YouTube has 15 million daily views. This is because TikTok is banned in many countries globally as it is a Chinese-owned social media platform that shares its users’ data with the Chinese government.
7. Monetization- TikTok has $300 million in creator funds, whereas YouTube shorts have $100 million in funds for creators.
8. Analytics- You can keep track of all the detailed activities on your YouTube shorts in the YouTube creator studio. On the other hand, TikTok has an inbuilt analytics feature that you can use if you have a business account.
Distinctive Features Between YouTube Shorts And TikTok
we have categorized the distinctive features into 4 sections. These features are available in either TikTok or YouTube but not in both. This, right here, is the ultimate deciding factor between both video giants TikTok Vs YouTube shorts.
1. Scheduling Tool
TikTok does not have a scheduling tool. As a result, creators might have to use third-party apps or post TikToks manually. This is a fair setback on behalf of TikTok. On the other hand, YouTube Shorts have a YT creator studio, which also allows the scheduling of Shorts and Youtube long-form videos.
2. Editing Options
TikTok has more editing features, such as adding various filters, voice-overs, etc. Whereas YouTube shorts have the green screen editing feature only. However, you can edit your shorts in the YouTube creator studio, and YT has been trying to bring TikTok-like features for shorts. So here, YouTube loses a point!
3. TikTok Direct Messaging
The major plus point of TikTok is that it has an in-built messaging feature, just like Instagram, which allows users to exchange TikTok with their friends. Although you can share YouTube shorts with your friends on different social media apps, this point eventually goes to TikTok to make it easier to share funny TikToks in the app itself.
4. Interactive Features
On YouTube shorts, you can interact with your audience in the comment section, but on TikTok, you have various interactive features like Q&A stickers, duets, stitches, etc. In the interactive feature section, TikTok is the clear winner between the YouTube shorts Vs Tiktok battle.
What Should You Use For Promotion: TikTok Vs YouTube Shorts?
Is TikTok more popular than YouTube? If that’s the question you ask yourself before promoting your business in short-form content, the answer is yes. Let us explain why. TikTok is a dedicated app for short-form content. On the other hand, YouTube shorts are a part of YT and is launched only to copy IG reels and TikTok. You can easily share your short videos within the TikTok app, but that’s impossible on shorts.
Both TikTok and YouTube shorts have their ups and downs. We would say that posting your content on both platforms is more beneficial. TikTok is great overall for being the origin of short-form video creating and sharing content. In addition, the TikTok algorithm suggests some of the best videos to our liking.
YouTube shorts have a more controlled algorithm and let us decide what we want to watch with the do not recommend option. Also, YouTube shorts can track your last watched video that isn’t available on TikTok.
But to conclude, We declare TikTok as the winner in the battle between YouTube shorts Vs TikTok. But the ultimate choice lies with you, as what pleases the user and the user experience wins.