When you have a brand on Facebook, you need to know how the audience receives it. This means you need audience insights on Facebook. If you’ve been keeping up with Facebook and its updates, then you’d know that the original Facebook insights tool is no longer available, and if you want insights on your business page now, you need to sign up for the Facebook business suite.
The audience insights tool on Facebook can help you understand them better. If you’re using FB for ads, it will show you which type of ads resonate the best with your target audience.
In this article, we will learn everything about audience insights on Facebook:
Where To Find The Facebook Audience Insights Tool?
If you are having trouble locating audience insights on Facebook, don’t worry! We’ll guide you through the process of getting insights from the business suite. To get started, you will first need to sign in to the Meta business manager. With email verification, your Facebook business suite will be set up.
Then just follow these steps to get to the Facebook audience insights tool:
- Open your Facebook page and select Ads Manager from the left sidebar.
- Select the All tools icon and scroll down to find Insights in the Analyse and report section.
- Now click on Audience in the left sidebar.
The Facebook insights tool will display analytics in graphs and charts, making it easier to understand. You can even add filters and see the specific data that you want to see. Facebook shows you your current audience and how they are responding to your ads and content and the potential audience that might be interested in the content you make.
How Is The New Facebook Insights Tool Different?
If you have been using the Facebook insights tool since before the update, you will notice that there are a few differences between the two versions. The newer version has a few limitations that weren’t there in the older version.
Here are all the major differences you can spot in the new audience insights tool:
No Regions Filter
You cannot apply a direct filter for regions over the audience. But you can choose from various regions when creating an audience for your campaign. But because you cannot add regions within the location filter, you cannot analyze regional data. This also means that you can no longer enter worldwide as a region to get the overall regional data from both Facebook and Instagram.
Create Audience
You can still create audience in FB audience insights, but the limitation occurs when you can no longer save the created new audience correctly. When you create audience in the Meta business manager from your business page, oftentimes, it gets saved to your personal ad account.
Audience Breakdowns
The previous version of Facebook ads audience insights used to have a variety of breakdowns. Which means you had the option to filter out people based on relationship status, education levels, and platform activity, but in the newer version, you do not get all these options. You cannot access this type of specific information about the audience anymore.
Frequently Asked Questions
Q1. How To Find Audience Insights On Facebook?
Follow these steps on how to find audience insights on Facebook:
- Sign in to Meta business manager
- Open Facebook page
- Ads manager
- All tools icon
- Insights in analyse and report
- Click Audience
Q2. What Is Facebook Audience Insights?
Audience insights on FB tell you everything you need to know about your audience in relation to the content you are creating. It also gives you insight into your potential users who can become your followers so you can get an idea about the type of content you need to create to get the people to follow you.
Q3. Is Audience Insights Still Useful In Its Updated Form?
Yes. Although there are a few changes in the Facebook audience insights tool, it is still useful for understanding your viewers and your potential followers.
Q4. Can You Still Analyse Custom Audiences Using Facebook Audience Insights?
No. The custom audience feature is no longer available in the Facebook insights tool due to privacy issues.
Q5. Why Is FB Audience Insights Not Working?
If the audience insights tool doesn’t work for you, it might be due to the fact that you dont have enough data for the tool to get a proper read on your account. You can try with posts that have received sufficient engagement.
Conclusion
Facebook business suite or FB business manager is the only way to get FB insights now. After FB changed its insight tool, the new version has to be accessed by the business manager.
Audience insights on Facebook are part of insights. So you need to navigate to insights in Ads manager and find audience in it. You will find some differences in the update, but as a marketer, the new insights tool is just as useful as the old one.