Facebook launched in 2007. Since its inception, Facebook ads policies have been changing. Change and Facebook ads are intrinsically linked. So as a marketeer, if you are looking to place an Ad on Facebook, you should be well aware of the policies followed before publishing it to avoid getting rejected. It is essential to understand the guidelines. So let us get started.
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What Are Facebook Advertising Policies In 2024?
These policies apply to paid ads, which are levied to help people protect from poor experiences and facilitate genuine relationships between people and companies. So, for example, ads that contain profanity, excessive nudity, etc., are not allowed on social media platforms.
Every advertisement on Facebook or Instagram is checked to ensure that it complies with the regular advertising regulations. When you place a purchase, your advertising will be assessed within 24 hours, if not sooner.
It is better to check what comes under prohibited content.
List of Prohibited Facebook Ad Policies
- Promotion of unlawful items, such as alcohol, to youths under 21.
- Any advertisements for weapons such as tasers, rifles, and explosives are prohibited.
- Overtly sexual pictures, adult items, or services such as sex toys and exotic dancers are examples of adult-content advertisements.
- Any frightening ads or content elicit an adverse reaction from the viewer.
- Advertisements contain personal information such as religion, beliefs, ethnicity, ethnic origin, sexual behaviours, medical conditions, gender identity, financial status, and name.
- Advertisements featuring misleading or inaccurate information, such as offers or deceitful business methods.
- Advertisements that deal with social concerns or are politically opportunistic.
- Advertisements that obstruct a viewer’s ability to exit a video
- Ads with fake functionality, such as CTA buttons on pictures that aren’t genuine.
- Snapshots include before-and-after images, as well as those with fictitious results.
- Ads contain software that leads to a deceptive experience or connects to websites containing spyware or malware.
- Loan advertisements.
- Ads or landing pages that employ tactics to hide the information.
If for any of the above reasons your FB ad account was disabled follow the guide in this blog to restore your account back.
This was the list of prohibited Advertisements. Also, check if your ad comes under restricted content.
List of Restricted Content:
- Any Content that promotes drugs and alcohol.
- Any sensational content that includes smoking or excessive violence.
- Check eligibility for promoting online gaming and gambling
- Any information regarding Cryptocurrency.
- Any product or service that is related to COVID-19
- Information about dating services is prohibited.
Additional Information
Here is the rundown of the updated Facebook Ad policy
Advertisers will no longer be allowed to target individuals based on interests such as lung cancer awareness or LGBT culture as of January 19th, 2022.
Holidays for Jews and concerns about social issues.
As an advertiser, you must follow these Facebook Ad policies and learn to adapt to the changing policies on the platform to reach the maximum target audience. So, if you’re ready to get started and learn how to create a Facebook ad, click on the click to know more.