7 Ways to Increase Global Listenership on Spotify!

Spotify is a global platform in 180+ countries worldwide with more than 433 million listeners, and who doesn’t want to increase Spotify listeners? Of course, your main community and listeners will primarily belong to your home country. But wouldn’t you love your audience all over the world? You need to focus on these fans to increase your Spotify listeners.

As per the official Spotify stats, on average, listeners stream artists from 14 different countries around the globe every month. If you’re keen to increase your global listenership on Spotify, this guide is for you!

How To Increase Listeners On Spotify?

We have listed down 7 strategies you must follow to increase your listeners on Spotify. From creating playlists to creating merch for your fans around the globe, we have curated these tactics, which world-famous Spotify artists follow. So you should take advantage of it to increase Spotify listeners.

1. Create More Playlists To Increase Spotify Listeners

On Spotify, listeners like to discover new playlists and songs every month. Be it an editorial playlist or a personalized one. If you are a Spotify artist and your account has a decent reach, there are chances you music is someone’s jam at the other end of the world.

To create an editorial playlist, you can use the official tool of Spotify called the artist Playlist pitch tool. This helps the suitable editor discover you and your track and, in turn, increase your listeners on Spotify.

Also, pitching your playlists automatically increases the chances of your song reaching your followers’ release radar playlist.

2. Visuals Do Better Than Sounds

Why do you think people create music videos and invest a huge amount of money in them? People love visuals. Fans want to hear the music as well as perceive it visually. Therefore On Spotify, you have a Canvas feature that can help you create short, looping videos that your listeners can watch on Spotify. Share your artistic vision with your fans and tell them that you exist on Spotify. In addition, when someone shares your song on their social media, your canvas video will automatically play in the background.

3. Keep Track Of Your Numbers

Keeping track of your Spotify dashboard can help you recognize the potential of your career and songs on Spotify. Spotify stats is your go-to place, where you will find the detailed representation of your audience and who listens to your music daily. Also, you will see how the audience discovers your songs worldwide.

Listeners around the world do not stick to one particular genre. So you will find your listeners on Spotify at unexpected locations internationally. This is a great tool provided by Spotify to increase your global listenership on Spotify.

4. Live Events Can Help You Increase Your Listeners On Spotify

Many renowned artists on Spotify go live. The only reason is the live music industry is thriving and how! Fans are eager to see their favorite music artists and discover many new ones in the lineup. Spotify has an in-app feature called Live events, which lets users know about the local live concerts happening in their area.

The live events feed listed all the events from the local area and the events happening around the globe with the name of the artists. So if you are starting on Spotify, go to the live event feed and find an open mic to showcase your talent. On the other hand, suppose you are a decently established Spotify artist. In that case, you can go on tours locally and register your live events on Spotify, which will benefit you to increase your Spotify listeners online.

5. Focus More On Promotion

We all know that we work hard to create content for our audience. So we have to ensure that our hard work shouldn’t go in vain. So what’s the solution, you ask? Promotion is your answer. Spotify’s Marquee tool is your one-stop shop to increase your listeners and turn them into fans. So focus more on creating promotional campaigns for your new releases. Campaigns can potentially target audiences in more than 12 countries on average.

Marquee provides you with promotion campaigns and puts your new releases in front of the right audience at the right time. Also, we know that Spotify makes awesome playlists for its users. Marquee adds an added touch to those playlists. As a result, your Spotify listeners are more likely to listen to your older songs once they listen to the newer releases. This will increase your listeners on Spotify.

6. Create Your Personalised Merch

Spotify can help you increase your Spotify listeners and earn money by music and selling your merch. Whether you stay in the USA or any other part of the world, you can sell your merch using Spotify and on your Spotify profile using the Shopify website.

As a result, your merch will be available to your global listeners, who can shop for it while jamming to your music. Now, isn’t that cool? This is a fantastic way to share your aesthetic and creatively designed merch with your Spotify listeners worldwide.

7. Collaboration With Artists Worldwide

Have you ever thought about creating music with someone who stays on the other end of the world? Obviously, if you want to increase your Spotify listeners, you have to go global and collaborate with artists from different countries. It is proven that more than 80% of listeners come from artists’ international collaborations.

Start with Spotify’s Soundtrap Capture tool, and collaborate with artists in your country. Soundtrap lets you record high-quality music at your convenience. Also, when you release the collaboration music, it reaches the listeners of both artists involved in the collab.

Now, you have acquired all the necessary tactics to increase your listeners on Spotify. So what are you waiting for? Use these secret Spotify hacks to get more streamers. One day, you might become the next big thing on Spotify’s trending page. We hope you do!