LinkedIn is home to professionals, and this is where your company can generate more business. Being a professional networking site, it will inevitably provide more leads. Therefore, it is essential to run a very effective advertisement. This guide will cover all there is to know about LinkedIn ad specs so that you may make an informed decision before running an ad on the network. Meanwhile, find out more about LinkedIn InMail.
It’s critical to have a thorough understanding of LinkedIn advertising to communicate your brand effectively. Understanding LinkedIn’s ad sizes is a crucial component of that.
For convenience, we have listed the various ad types and dimensions on LinkedIn below.
Table of Contents
LinkedIn Ad Specs: How To Start Running An Ad?
Before we get into details of ad sizes, let us quickly go over the steps to start running an ad in simple steps for you.
- Launch the Campaign manager
- Choose your objective
- Target the right audience
- Choose the correct type of LinkedIn Ad
2 Sponsored Content
On desktop and mobile devices, sponsored content advertisements are displayed in feeds. Through the sales cycle, they develop leads, increase brand recognition, and foster connections. It is mixed in with other content that users’ contacts have posted in their feeds. When an advertisement resembles a post from a typical person, complete with photographs, text, and other elements, we refer to native advertising.
Sponsored content is further divided into images and video ads. We have outlined specifications for each of the sponsored content for your knowledge:
Single Image Ad
The first specification is of LinkedIn single image ad specs:
- Use: JPG or PNG format
- File Size: 5MB or smaller
- Body Text: Under 100 characters
- Headline Text: Under 70 characters
- Image Size: 1200 x 627 pixels
Carousel Ads
- Use: 2-10 cards per ad
- File Size: Not larger than 10MB
- Body Text: Under 45 characters or 30 characters with the CTA button
- Headline Text: Under 150 characters
- Image Size: 1080 x 1080 pixels
Sponsored Video Ads
- Length: 3 seconds to 3 minutes
- File Size: 7KB to 200MB
- File Format: MP4
- Audio Format: MPEG4
- Audio Size: Less than 64KHz
3 Dynamic Ads
LinkedIn member information is used in dynamic advertisements to tailor the advertisements to each user. They are available in two varieties: spotlight ads (for customized CTAs and the potential to connect to the advertiser’s landing page) and follow company ads (to grow the number of followers on your company page). They display on the right side of a user’s feed.
Spotlight Ads
- Logo Size: 100 x100 pixels
- CTA Below Images: 50 characters max
- Background Image: 300 x250 pixels
- Secondary CTA: 70 characters
Follow Company Ads
- Logo Size: 100 x100 pixels
- CTA Below Images: 50 characters max
- Company Name: 25 characters max
- Secondary CTA: 70 characters
5 Sponsored InMail Ads
Also known as message ads, it delivers ads to you directly in your inbox.
- Use: JPG, non-animated GIF, PNG without flash
- File Size: Not larger than 40KB
- Body Text: should not exceed 1500 characters
- Headline Text: Under 60 characters