Can You Use Cryptocurrency On FB Ads?

Planning to get the most out of the crypto world through advertising? Well then, you must have wondered about whether can you use cryptocurrency on FB ads. Well, since the launch of Meta, the policies around Facebook and Instagram have become stricter.

So if you’rein a dilemma about how you can promote your cryptocurrency on FB, then the simple answer is no. Or it isn’t that easy. But you don’t have to be disheartened as it’s not completely banned. So without any further delay, let’s solve your query of whether can you use cryptocurrency on FB ads and how?

Can You Use Cryptocurrency On FB Ads?

Before decoding the main error, let’s understand cryptocurrency advertising regulation. When you are ready to promote the trading of currency or related products, there are a few things that you need to know.

These requirements were set to identify the legitimate sellers and buyers and cut the crypto owners from any fraud. We are sure you have noticed a short boom in the crypto business leading to vast orders of sellers and buyers in the past 2 to 3 years.

Amidst this process, there were many cryptocurrency investments scams between October 2020 and March 2021. Because of this consumers started losing more than 81 million dollars. Seeing the significant rise in these scams, the regulator decided to safeguard the investors from future fraud and manipulation by setting new rules.

Can You Advertise Crypto On Facebook?

Now that we have made you understand the significant concepts of why cryptocurrency trading is not yet welcome in full swing, let’s learn whether you can advertise on Facebook with cryptocurrency.

Facebook was one and the only first social media giant that had banned crypto ads back in 2018. But since then they’ve tried to ease on some policies, allowing few ads to be posted. To promote cryptocurrency on FB ads, first you must understand few policies.

According to the ads policies, any ad which promotes financially and services associated with misleading or promotional practices is illegal. These include initial coin offerings and cryptocurrencies.

But according to new Meta Business Policies, if an individual plans to run ads that promote cryptocurrency or trading related products and services, they’ll need to pass through Meta’s eligibility criteria.

How to Apply And Confirm Meta’s Eligibility Criteria For Running Crypto Ads?

There are certain rules and steps one must follow to get eligible for posting cryptocurrency on FB ads. To confirm your status follow these steps:

1. Go to Meta Business Help Center and check if you meet the eligibility requirements.
2. After checking the policies, if you think you’re eligible then you can move further with your application.
3. Fill the form available on Meta regarding the eligibility to advertise cryptocurrency products and services and submit.
4.  Facebook Meta will review your application, and check whether you actually fit in the category.
5. If you’re eligible then they’d allow you to post within their regulations.

This way if you’re passing all the criteria’s there is a slight chance that Facebook will allow you to promote and setup ads on FB related to cryptocurrency.

Meta reviews ads related to cryptocurrency on two parameters. Ad review and Ad account review.

We hope that you have understood the guide on can you use cryptocurrency on FB ads.  Apart from Facebook, did you know that you can even advertise crypto on YouTube and TikTok?

To run crypto ads on YouTube, you need to go through the company’s certification process. Once you clear that, you can efficiently run crypto ads, including broker reviews, cryptocurrency trading signals, investment advice, etc.