Are you looking to run digital ads for your company? Are you confused about which platform to consider for better reach? If you are reading this article, you are contemplating between Facebook ads vs. Google Ads. We’ll discuss each platform’s unique qualities, the fundamental differences, and how to choose an ad platform.
Table of Contents
What Are Facebook Ads?
Facebook Advertisements is a platform for sponsored social campaigns on Facebook.
Following Facebook’s algorithm adjustments, it’s become more difficult for businesses to organically reach out to potential consumers.
This is where sponsored social media comes in. Instead of contacting new consumers organically, you can pay to get in front of them on social media with Facebook Ads.
As you would be aware, Facebook is more than simply your Facebook newsfeed. You may advertise on a variety of Facebook ad places, including:
- Facebook Messenger
- Facebook Marketplace
- Facebook News Feed
- Facebook Video Feed
Also, you can easily set up your Facebook Ads from your mobile and desktop if you want to start placing ads on FB.
What Are Google Ads?
Google Ads (AdWords) has always been a paid search engine. You pay to have your listing appear on a search engine result page, known as paid search (SERP). Instead of targeting a specific audience interest, paid search ads are placed based on target keywords. You can (and should) tweak your sponsored search campaign’s parameters to target people based on their geography and other characteristics.
With Google Ads, you can advertise on the following Platforms:
- YouTube Ads
- Google Ads
- Google Search
- Google Maps
- Google Shopping
Facebook Ads vs. Google Ads: Differences
Before we begin to understand the differences, the main difference between the two ad platforms is that Google Ad is synonymous with paid search. In contrast, Facebook Ad is known for paid social on the social network.
Here are some things to consider to make an informed decision about which platform is best for you:
- Audience Size: Both platforms have an enormous reach. Facebook is believed to have 1.73 billion daily active users, while Google processes more than 5.8 billion queries every day. In addition, the revenue from mobile advertising accounts for about 90% of Facebook’s advertising revenue. On the other hand, your target demographic is a mixed bag that uses both platforms. As a result, making a decision only based on audience size is not recommended.
- Buyer Intent: Google Ads nearly consistently outperform Facebook Ads regarding buyer intent. Consider your type of business: do customers look for your product or service when they’re ready to buy? For example, if a customer searches for ‘plumber mear me’ or ‘ AC repairing near me,’ Your shop would be in front of a potential consumer when they require your services, thanks to search adverts.
- Targeting Options: You can target (and retarget) specific audiences with both Google and Facebook Ads. For example, you can target people based on their age, gender, geography, and economic level on both platforms. But Facebook is hands down the winner in targeting options. Thanks to all the wealth of information collected by them. They study the behavior and interest of their users. As a brand marketer, you can target many different audiences.
- Cost & ROI: Cost is another factor to consider while deciding on the Ad format and platform. Ads on Facebook are a little less expensive than Google Ads. Even though Google Ads has a higher average CPC, it might be a better alternative for reaching people while making a purchase decision.
Which Ad Platform Do You Prefer for Your Business?
After pointing out all the significant differences between Facebook vs. Google Ads, which is better for your business? Google Ads and Facebook Ads are both highly effective advertising platforms that can be used by almost any sort of company. When assessing each solution’s capabilities and possible uses, it’s clear that the two platforms should be considered complementary rather than hostile. While there are some parallels between Facebook Ads and the Google Display Network, how the two platforms have grown independently illustrates that brands should use Google and Facebook both in their marketing strategy in tandem, not in competition.
With Facebook Ads Vs. Google Ads isn’t necessarily better than the other for marketing. However, once you’ve considered your goals, budget, and target audience, you’ll see that each has characteristics that might be valuable to your brand at different stages of its development. Also, keep up with the changing Facebook ad policies to run campaigns smoothly.