Is There A Best Time To Post On Instagram In 2024?

Do you know what’s the best time to post on Instagram? Posting your IG content at what time is subjective to you. However, to make your profile stand out and get recognized by the Instagram algorithm, you should be smart and schedule the content you will post on IG. Unfortunately, the Instagram algorithm has made it difficult for creators and businesses to reach the top. Therefore, many creators and IG businesses have switched to scheduling their content posting.

You can start by posting at the beginning of the week on Monday between 11 am to 1 pm, and on Wednesdays at 11:oo am, and user engagement on Instagram is usually high between Wednesday and Saturday. Avoid posting on Sundays, as most users enjoy their offline weekend plans.

You must dive deeper into your Instagram analytics section to know exactly when your target audience engages with your content. Remember, you have to post your content when your audience is most active on Instagram and not when other creators are posting their content on IG. So let’s further see the best time to post on Instagram.

What Is The Best Time To Post On Instagram App?

Understanding if you try to sit and decode the best time to post on IG might take a while. Many factors decide the outcome of the amount you invest in scheduling when to post your content. For example- According to experts, when you post your video at a densely populated time, such as 6 pm on Friday, there are chances your post will get lost in millions of other posts that were uploaded on Instagram.

On the other hand, when you post your content at night, two benefits come your way. One is that your competitors will be sleeping at 3 am, and your post will be the first thing to show up in your followers’ feeds early in the morning.

How To Post On Instagram At The Best Timings?

We know that not everyone is free and always has an eye on the clock. However, suppose you are a well-established business and want to manage your social media. In that case, you can hire a social media marketer(s) who will analyze and use the appropriate tools for posting your IG content at the perfect timing.

But for small businesses, getting the right direction about posting Instagram content at the right time is difficult. You can use social media managing tools like Hootsuite or SproutSocial, which have features like a content calendar where you can schedule one week’s content, which will be posted on your IG profile on the timings you have set on the content calendar.

Overall Best Timings To Post On IG

For a general understanding of at what timings you can schedule your IG content, we have curated one week’s schedule for your IG posts. Also, make sure you post on Wednesdays at 11 am to gain the most engagement on your IG posts.

The best timings to post your content on Instagram:

1. On Monday are at 11 am 12 pm, and again at 1 pm.
2. Tuesday, it is around 8 am, 9 am, and 10 am.
3. As mentioned above, Wednesday is the sweet spot for posting on IG. You can post from 9 am and up till 11 am.
4. Thursday, it is the same as Monday again, between 11 am and 1 pm.
5. Fridays are interesting, and also the end of the week, so it is best if you post your IG content between 2 pm and 4 pm.
6. And here comes the weekend with Saturday, where you can post between 8 am, and 10 am before the people go off for offline weekends.
7. Sundays can be gloomy because the next day is Monday, so people try their best to enjoy offline on Sunday afternoons. So, Sunday evenings are the best time to schedule your post from around 6 pm to 8 pm.

The best time to post your reels on Instagram is between 9 am to 12 pm from Monday To Thursday. So do try and follow this content calendar and see whether the engagement of your posts on Instagram increases.

Tips To post At The Best Times On Instagram

So as we mentioned earlier, you should post your content on your IG profile per your target followers. It is your Instagram account and your audience; no one else knows about them better than you. But if you start a business on Instagram, you will get confused between the IG algorithm and posting content at the best time. But do not worry. Here are some tips you must follow to gain the reach on IG you desire and to post your Instagram content at the best time possible.

1. Have a look at your past top-performing post. Look for the timings you have posted on your IG account. You might figure out a particular duration of time where they have performed well.
2. Check When your specific audience is most active.
3. Look at the timings your competitors’ IG are posting.
4. Your audience might be from different regions around the world. Try posting your IG content at the timings from another timezone.
5. Keep monitoring your IG content and tweak your posting timings accordingly.
6. Be consistent. There’s nothing enough to say about this. You must consistently post content on Instagram or any other social media platform.

If you have figured out the best times to post your content on Instagram, post consistently at that particular time. Your post does not have to be in a particular format. You can post a story or a reel when you find the perfect time.

Frequently Asked Questions

Q1. How Do I Figure Out The Best Time To Post On Instagram?

It is very subjective to the creator to post IG content on their profile. But here’s the list of view websites that have figured out certain times to post on IG:

• HubSpot – between 2 pm and 3 pm
• Sprout Social – Wednesday at 11 am, and Friday at 10–11 am
• Expert Voice – Wednesday: 11 am and 3 pm
• Later – 9 am-11 am EST

Q2. Is It Bad To Post On Instagram At Night?

No, It is not. Generally, early mornings and mid-afternoons are preferred timing to post content on IG. But it also depends on where and which timezone your specific audience belongs from.

Q3. What Is The Worst Time To Post On IG?

There is no worst time to post on IG. MultipleHowever, multiple determine posting your content on IG at particular timings. For example, if you post your IG content at 3 am IST in India, it won’t do well because most people will be asleep. On the other hand, it will work in the USA as it is late afternoon or evening in the USA, where user engagement on IG is higher.

Q4. Should I Post Every Day On Instagram?

Yes, it would be great practice to post every day on Instagram. However, suppose you can’t consistently post at least twice or thrice a week. Remember, consistency is the key to reaching out to the maximum number of people on IG.

Q5. Does Instagram Limits The Posting?

No, Instagram does not have any limit to posting content. You can post as many times as possible.

Conclusion

We have covered everything about the best time to post on Instagram. You can quickly get more views once you follow the above-given hacks to post your videos and stories on IG. Using Instagram insights and understanding the algorithm can also help you post at the best times on Instagram.

As mentioned above, the best time to post reels on IG to get more followers depends on four major days, from Monday to Thursday. Of course, you can always trust your instinct, research your Instagram account, and post accordingly. Using social media management tools will be an added enhancement for the best time to post on Instagram. So don’t forget to post your IG content at the best time possible.