What Is The Best Time To Post Reels On Instagram?
Is there a right time to post reels on Instagram or is this a myth?
Almost everyone on IG knows that reels bring 300% more engagement than normal videos. But we know what’s the best time to post reels on Instagram is the question haunting your mind! Wait for a minute. Is there actually a good time to post reels on Instagram? Or is this just a myth or belief?
Honestly, anywhere between Monday to Thursday are the best days to post reels on IG. And yes, the golden hours are 9 AM to 12 PM.
But do you think this applies to everyone using Insta? Of course, you can say this generally applies to everyone, but if you wanna stand out, you must figure out the right time and day for yourself! So let’s further understand how to gauge the best time to post reels on Instagram for yourself.
Table of Contents
What’s The Best Time To Post Instagram Reels?
The excellent time to post reels depends on various factors, like when your audience is active the most, your current location, and the quality of content you post.
Here’s the list that you are looking out for.
- Monday: 6 AM to 11 AM and 10 PM
- Tuesday: 9 AM to 1 PM
- Wednesday: 7 AM to 11 AM and 11 PM. This is considered the best day of the week to post reels.
- Thursday: 9 AM to 11 PM
- Friday: 10 AM to 5 PM
- Saturday: 6 AM to 11 AM and 7 PM to 8 PM
- Sunday: 6 AM to 8 AM and 4 PM
You should avoid posting reels on Instagram on weekends, as your audience isn’t much active.
How To Estimate The Best Time To Post On Instagram Reels?
Now that you know the good time to post reels on Instagram in general, you should consider these factors:
Monitor Your Previous Reels On Instagram
Not all your previous reels on Instagram reels must have received the same number of views or engagements. There are some reels that might have received more views and engagement than others. Therefore, analyze the best-performing reels and manually note the time of the reels that are doing good.
You can make a note of the times and days of the most performing reels.
Keep A Close Eye On Your Competitors’ Timings
Competitors play an important role in determining the right time to post reels. Watch out for the timings of your competitors while they post reels. Make a note of the timings manually and then determine the days and the hours when they are receiving maximum engagement on their reels.
That’s how you can set the time to post reels from your Instagram account.
Observe When Your Audience Is Active The Most
To estimate the best time to post Instagram reels, you must know when your audience is active the most. If you are wondering how to determine this, then don’t worry. You need to keep your target location and your niche. You can determine when your audience is active the most, keeping your niche in mind. For instance, the time to search for food reels and tech reels won’t be the same because the audience to watch them won’t be the same.
Therefore, you need to observe when the audience that watches content in your niche is active the most.
Frequently Asked Questions
Q1. Does posting time matter on Instagram?
Yes, posting time does matter on Instagram if you want to get more likes and comments on your post. If you want to gain more engagement, you need to know when your audience is active the most.
Q2. Should I post every day on Instagram?
Yes, frequency plays an important part in getting your post discovered by the maximum number of people. Therefore, you must post atleast one time in a day. Posting every day also forces them to follow you, as they might enjoy your post too.
Q3. Is 7 PM a good time to post on Instagram?
7 PM on a weekend that includes Saturday and Sunday is a good time to post on Instagram.
Q4. Why my reels don’t get views?
There might be various reasons why you aren’t getting views on your Instagram:
- The quality of your reel is not good.
- Your audience doesn’t like what they are seeing.
- There’s a glitch on Instagram.
Q5. What is the best time to post on Instagram in the USA?
Friday at 10 AM is one of the best times to post a reel in the United States. Also, Wednesday to Saturday between 10 AM to 8 PM are days that can bring consistent engagement on your reels, so you can consider posting on these days.
Conclusion
Though we have listed the best time to post reels on Instagram above, there are many other factors to estimate the right time for you. Also, the country that you live in also is one of the significant aspects in determining the good time to post IG reels. You must study your competitors and note the timings when they post reels on their accounts. Here’s how you can search for your competitors’ reels.
Also, Instagram is now working on a tool that will help you schedule reels, so you do not have to use third-party apps. Here’s everything you need to know about the new update.