Create Instagram Professional Account In 4 Quick Steps

Access the special professional features like analytics, advertising, Shopping on Instagram for free by creating a business account on IG.

If you create an Instagram professional account, then you too can sell your products directly from your Ig profile like the Kardashians. As the platform grew into a marketing channel, Instagram adapted and introduced notable features like analytics, advertising, etc., to cater to this growing segment. For example, to help the algorithm identify the type and intent of an account, Instagram has segregated the Professional accounts into personal, business, and creator profiles.

When you open an Instagram account, it’s a personal account by default. You need to switch it to Instagram Professional account later. But how do you decide if the business or creator account is the best option for you.

Here’s why you should set up a professional account on Instagram and how to create IG Professional account:

Why Should You Create a Professional Account on Instagram?

If you plan to use Instagram to grow your followers and market your brand, a professional account is the way to go. However, personal accounts have certain limitations when it comes to growth features. A business account on Instagram has a plethora of marketing, branding, and analytics tools that help you grow your business substantially. Whether reaching a wider audience or allowing them to shop directly from the Instagram post, business accounts are simply awesome.

Benefits of switching to Professional profile on Instagram

  • Bigger Reach
  • Access to analytics
  • Can run Ads, boost posts
  • Tag products on Posts
  • Can showcase industry/niche on the profile
  • Add address in your bio
  • Can add contact buttons(phone, email) on your profile

Instagram Business Profile v/s Instagram Personal Profile

A business account is the Instagram version of a Facebook business page. However, your personal profile is simply meant for sharing bits of your life with your friends and family. If you wish to use a tool to schedule your posts on Instagram, you need an IG professional account.

instagram personal vs business account

How To Set Up An Instagram Professional Account?

Now that we know how switching to a business profile on Instagram is a practical step for your social media marketing strategy, let’s walk you through how to make your Instagram profile a business account.

Step 1: Open your Instagram account settings

Open the IG application on your phone and go to your Instagram profile. Tap on the hamburger icon on the top right corner to access Settings. Then tap on Account.

creating ig business account

Step 2: Switch to the Instagram Professional account

After you open the account setting, scroll down to the button on the screen. You will see two blue call-to-action buttons.

  • Switch to Professional Account
  • Add new Professional Account

Select the switch to professional account option to change your current personal Instagram account into a business account. This way, you will retain all your profile data and followers when you switch to the business account.

switch to ig professional account

Step 3: Choose a Business account

Once you click on the switch to a professional account, you will have to select a category that best fits your business. Then you will get two profile options to choose from.

Creator profile: This profile is best suited for Instagram creators and influencers. Instagram creator profile is a type of professional account. With the explosion of the Influencer marketing industry, this feature was rolled out to segregate influencers from businesses.

The Instagram creator accounts share all the special features the business account on Instagram enjoys, with some additional features surrounding messaging and profile flexibility. If you are an influencer, who plans on collaborating with brands, you should opt for a creator’s profile.

Business Profile: This profile is apt for brands and businesses that sell a product or service. You will then be asked to review your contact details like email, address, and contact number. You can change your contact information or opt to not share your contact details on your Instagram business profile.

switch to instagram business account

Step 4: Connect your Instagram Account to A Facebook Page

The last step to finish setting up your Instagram business account is linking your profile to a Business Facebook page you have admin access to. It’s mandatory, so you need to create one if you don’t have a FB page. However, there is an option to finish this step later. If you don’t want to link your Facebook page right away you can do it later but you won’t be able to run ads and boost your posts till you link your accounts. You need to link your Facebook page for accessing these features.

Particular marketing features that the Business account on Instagram offers, like boosting your post and running ads, need to be operated from the Facebook ad manager, which is why your Instagram profile must be linked to a professional Facebook page.

instagram business account

How to Create Instagram Business Account From Facebook Page?

To set up Instagram business account, you need to have a personal Instagram account linked to a Facebook page. Unfortunately, you can’t open an Instagram account from Facebook’s dashboard. Follow the step-by-step instructions mentioned above to create an Ig Professionl business account.

If you don’t have a Facebook page, follow these steps to set up one and link it with your IG account.

  • Open Facebook
  • Select Pages from your menu bar
  • Click on Create New Page
  • Fill in the information boxes like category, page title, website link, etc.
  • Click on Next to create a FB page.

Now that you have a Facebook page, you can easily make your Instagram a business account. All you have to do is link your Instagram account to this Facebook page.

How to Link Instagram Account to Facebook page?

To add or change the Facebook Page that’s connected to your Instagram business account, follow these steps:

  • First, go to your Instagram profile.
  • Select Edit profile.
  • Under Public business information, Select Page.
  • Next, choose a Page from your Pages that you’d like to connect to or select Create a new Facebook Page.

link fb page

Note: You must have admin access to a Facebook page to connect it with your Instagram.

You can change the Facebook page linked to your Instagram page anytime you want by following the same steps we mentioned above.

Optimize Your Instagram Business Account To Get More Followers/Grow Your Business

An Instagram business(Professional) profile allows you to do a lot in a short amount of space. It’s where Instagram users can learn more about your company, browse your website, and even buy your product or schedule an appointment. The success of your Instagram strategy primarily depends on how well you have utilized the features the Instagram business has offered you.

creating business ig account

  • Write an informative and engaging bio: Your Instagram bio is the first thing a user reads after landing on your Instagram professional profile. Make sure they get a clear idea about what your account is about when they read your bio. Make it short, to the point, and engaging. Don’t shy away from using emojis in your Instagram bio.
  • Optimize your profile pic: Your profile photo displays 110 by 110 pixels, but it’s actually 320 × 320 pixels, so that’s the size you should go for. Your photo will be framed by a circle, just like most profile icons, so keep that in mind.
  • Use your one link in the bio smartly: Instagram allows you to add only one link in your bio. So make sure you are putting the most important link here. It can be your website link, a link to your latest product page, or your linktree profile link(it allows you to put multiple links in a page)
  • Add relevant contact information: If the user wants to contact you regarding any query, collaboration, or business then they should be able to easily do so. Add all relevant contact information in your bio. You can add your address, mobile number, and email address in your Instagram bio. Instagram provides appropriate buttons like Call, Text, Email, or Get Directions for your profile when you add contact information.
  • Use Call-to-action buttons: Customers can book or reserve appointments using buttons on Instagram company accounts. You will need an account with one of Instagram’s partners to use the call to action button. Tap “Edit Profile” from your business profile then scroll down to the Action Buttons.

How to Switch Back to a Personal Account on Instagram?

You can switch back and forth between personal, creator, and business profiles. Then, if the business account no longer serves your interests, you can convert it to a personal account. It’s a simple process and doesn’t take longer than a couple of minutes.

Here is how to switch back to a Personal Instagram Account from a Professional Account:

  • Open the Instagram App on your phone.
  • Go to your profile and tap on Menu in the upper right corner.
  • Tap on Settings and then on Account.
  • Scroll to the bottom and tap on Switch to Personal Account.
  • Then tap on Switch Back to confirm.

Each time you switch back to a personal account, your professional account’s insights data will be erased.


Instagram Business account is the right choice for you if you want to market and grow your brand and business. The unique features that Instagram Professional account offers are enough to convince anyone with an ambition to switch their profile.

You can easily switch between an IG professional account and a personal account whenever you want, following the same simple steps mentioned above. You need to link your FB page to your Instagram account if you wish to access the IG professional account features like analytics, ads, etc. Once you have switched to a professional IG profile, optimized it to attract followers and grow your following, you will be unstoppable. To increase your account engagement and get actionable tips and tricks to grow your online business check out our best guides on Instagram marketing. 


Q1.Can you create a professional Instagram account without a personal account?

Ans: No, you need an existing personal account to create a business account on Instagram along with a Facebook page linked to your profile.

Q2. Can I have 2 Instagram accounts?.

Ans: Yes, you can have up to 5 Instagram accounts that you can switch between without logging out.

Q3. Is Instagram business account free?

Ans: Yes, creating an Instagram Business account is entirely free. You don’t need to pay to access Instagram account features like analytics.

Q4: Can I convert my Instagram personal account to a business account?

Ans: Yes, you can easily convert your personal account to a business account on Instagram. Here’s how:

  • Go to your profile and tap on the three horizontal lines in the top right-hand corner.
  • Tap Settings.
  • Tap Account.
  • Tap Switch to a professional account.
  • Tap Continue.
  • Select a category for your business and tap Done.
  • Tap OK to confirm.
  • Tap Business.
  • Tap Next.