Instagram is a social networking service founded by Kevin Systrom and Mike Krieger. Instagram came into existence in late 2010. In less than two years, seeing the rise of the social media star, Facebook acquired Instagram in 2012. So how many people use Instagram in 2022?
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How Many People Use Instagram?
Instagram might be popular among teenagers but people use Instagram in more ways than one. The landscape of Instagram in 2012 – which was mainly about sharing a grid-sized portrait with a light caption underneath has now evolved into a sprawling business model. Let’s dig a little deeper and find how many people use Instagram in 2022.
Instagram monthly active users
Instagram accounts for about 1 billion monthly active users globally. The social media giant as of today – stands as the fourth most popular social network by the number of users. Facebook with 2.85B, youtube with 2.29B, and WhatsApp with 1.6 billion active users currently top the stats leaderboard.
Instagram daily active users.
Instagram daily active users scale over 500 million. So when the head of the company Adam Mosseri announced this year that Instagram was no longer a square photo-sharing app, he wasn’t wrong. The massive number on the app accounts for more than 200 million active business profiles. This only proves that Instagram is more than what meets the eye.
Fun fact: Instagram stories surpassed rival Snapchat’s “150 million DAU” in 8 just months from launch. Whereas Snapchat took six years to reach the same milestone.
Lesser-known facts about Instagram statistics
Some interesting lesser-known facts about Instagram statistics that will take you by surprise.
- People spend on an average 29 minutes a day on Instagram.
- Users under the age of 25 spend 32 minutes and 24 minutes for those over 25.
- According to a ghost data report, over 9.5% (95 million) of Instagram accounts could be fake bots, costing brands $1.3 billion in 2019.
- Instagram is most prevalent in India, with over 180 million users. Followed by the United States (170 million) and Brazil (110 million), Indonesia (93 million), and Russia (61 million.)
Best time to post on Instagram daily
Based on Instagram’s most popular posts and their engagement ratio with larger audiences, here is a list of the best time slots you can pick to garner max potential traffic.
Monday
10:00 am – 3:00 pm (Engagement time: 12:00 noon)
Tuesday
10:00 am – 4:00 pm (Engagement time: 1:00 pm*)
Wednesday
10:00 am – 3:00 pm (Engagement time: 11:00 am)
Thursday
10:00 – 3:00 pm (Best engagement time: 11:00 am)
Friday
10:00 am – 2:00 pm (Engagement time: 11 am)
Saturday
10:00 am – 12:00 pm (Engagement time: 10:00 am)
Sunday
9 am – 3:00 pm (Engagement time: 10:00 am)
Conclusion
As per reports, Instagram adds roughly over 100 million new users every 4 to 9 months. So we won’t be exaggerating if we say Instagram might topple Facebook in the coming months to become the most used social media app globally.