How To Do Giveaway On Instagram?

Instagram giveaways are a sure-shot strategy to reach a new audience and grow your following. With the right strategy, you may reach thousands of potential new followers.

This tutorial will teach you all you need to know about planning the ultimate Instagram giveaway.

Why Should You Host an Instagram Giveaway?

Instagram giveaways help you quickly reach a new audience while allowing you to engage with your existing followers. It breaks the monotony of your current content strategy and brings novel energy to your IG profile. Whether it’s a brand account or an influencer profile, hosting a giveaway can boost engagement while bringing a sense of belonging and community among your followers. And the most important reason to host a giveaway on Instagram- it’s fun!

How to Do a Giveaway on Instagram?

A great Instagram giveaway will help you achieve your overall marketing objectives, connect with your target audience, and reinforce your brand values.

Establish Your Marketing Objectives

Why are you hosting a contest on Instagram? It’s an important question that you need to answer before you start planning the logistics of your giveaway contest. Whether you want to increase your followers, promote a product, or spread awareness about your brand- specify your objective behind hosting the Instagram giveaway contest beforehand.

Your approach will be fine-tuned, and your campaign will stay on track if you have a crystal clear view of your objectives.

Choose An Enticing Prize For Your Giveaway

The next step in planning a successful giveaway on Instagram is choosing an enticing prize for your contest’s winner. Why is the prize so important? Well, if your prize is not alluring enough, then your audience will not enroll in your contest.

Make sure the prize is appropriate for your target demographic. You’ll want to choose a prize that appeals to both your existing and your target audiences, whether it’s a product, service, or event. You can also collaborate with a brand and keep their products as the prize. The possibilities are endless.

Set the Entry Criteria

Once you have fixed an enticing prize for your contest’s winner, it’s time to specify how someone can enter the giveaway contest. If your main goal is to gain new followers, you should make sure that following your account is one of the entry conditions. You could also wish to indicate that to be eligible; applicants must tag 3-5 friends.

Use A Campaign Hashtag

Hashtags on Instagram help your content appear in Explore channels and enhance your visibility on the network. To help spread awareness of your offer, consider designing a captivating and unique campaign hashtag.

For example, you may put #[yourbrand]giveaway #[yourbrand]contest, or anything similar, along with #giveaway.

Put A Time Limit On Your Contest

Put a time restriction in your caption, and then add “Giveaway Closed” at the end to let your participants know how long they have to accomplish your conditions.

“Giveaway! Tag a friend in the comments and share your favorite spot to vacation for a chance to stay overnight at one of our resorts during the next 24 hours.”

The time limit will hopefully create a sense of urgency among your followers, encouraging them to engage with your post more immediately and keeping your contest at the top of their Instagram feeds.

Promote Your Instagram Giveaway

Announce your giveaway on your account through a reel, grid post and story. To encourage as many entries as possible, utilise a compelling image for the post itself and include a clear call-to-action in your caption.

Conclusion

Instagram contests are a gold mine for increasing interaction, with a host of audience-building benefits. Now that you know how to do a giveaway on Instagram, gear up and host a contest asap!