New Hashtag Experience: Instagram Tests Feature To Support Social Causes

Instagram’s new support feature is all the rage right now. IG is testing a new feature on its hashtag pages that will help spread awareness and drum up support for important social causes. Hashtags have been an integral tool online that have helped people spread word about important social movements and band people globally. Owing to this Instagram has started testing a new feature that will allow users to find and support causes they are passionate about more easily.

The new test feature on Instagram is currently available only in the United States and will be soon rolled out in more countries. Here’s everything you need to know about the new Instagram update on hashtags in regards to supporting social movements:

What is The New Instagram Support Feature On Hashtag Pages?

The new Instagram hashtag experience intends to help people discover what is happening around the world and make it easier to take action. Users will find a new support button on selected (social cause-related)hashtag pages. On clicking on the support button, the user will find two options:

• Spread Awareness: You can share the hashtag page with your friends via DMs and spread the word about the movement.
• Create a Fundraiser: You can start a fundraiser to drum up financial support for the cause.

How Will The New IG Feature Help Support Social Causes Globally?

The new support update is a great way to make people aware of important social causes. IG users have been using hashtags to draw attention to a special cause for years. With this new Instagram support feature, users can leverage the high impressions and engagement hashtag pages enjoy and use it to gather support for causes that matter.

Instagram has selected 35 hashtags for its first batch of testing. These hashtags were chosen after a one-on-one consultation with members from organizations like GLAAD, NAACP, Advancing Justice – AAJC, Hispanic Heritage Foundation, Othering, and Belonging Institute, and IllumiNative.

“We will continue to work with organizations and experts who focus on different movements and campaigns as well, to bring this experience to more topics on Instagram.” said the company in the official blog post.

They’re starting with a few hashtags that are associated with well-known and long-standing movements on Instagram and around the world, such as #BlackLivesMatter, #womensrights, and #climatecrisis.

How To Create a Fundraiser On Instagram For Social Movements?

Earlier you had to create a fundraiser on some external website and share the link on your Instagram account to spread the word and collect donations. With Instagram’s new hashtag experience update, things are about the change drastically. You can start a fundraiser directly from Instagram’s hashtag page on behalf of the movement. All you have to do is search hashtags and click on the “support” button next to “follow.” Then select the “Start a fundraiser” option from the pop-up and follow the on-screen steps.

• Type the hashtag in the search bar.
• Click on the Support button on the hashtag page.
• Select “Start a Fundraiser.”

Everyone who visits the hashtag page can view your fundraiser and donate to the cause. You can share the page with your friends via direct messages.

Conclusion

Instagram is frequently used by people to make their voices heard, raise awareness for social issues, and bring communities together. Users are eager to help organizations they’ve heard about on Instagram and are continually looking for new ways to get involved — and this new Instagram support feature will make it easier for them to do so.