How To Make Your LinkedIn Page Stand Out In 2024?

Your LinkedIn page needs a makeover if you need new leads and more job opportunities. While there are many methods to take care of your LinkedIn business page quickly, there are a few tricks that you need to know. The LinkedIn page also has a great job board where you can meet and greet new people and accumulate social proof of your skills.

It is also a great way to get endorsements so that your future deals and clients know that they are investing their time and money in the right place is no secret that this platform has gone from being a novelty to a buzzing business platform, and now, you should make the best use of the same. So without further ado, let us get started with ways to shine your LinkedIn page!

Why Do You Need To Create A LinkedIn Page?

When you start creating a company page on LinkedIn, you might wonder if there is any advantage to doing so. So, if you need to work on this, let us help you. But, first, let’s look at the statistics on LinkedIn.

• LinkedIn has over 450 million members.
• 61 million LinkedIn users are senior-level influencers, and almost 40 million are in decision-making positions.
• 46 percent of social media traffic to your company site comes from LinkedIn.
• 80 percent of Business to Business leads come from LinkedIn.

The LinkedIn profile page is the foundation of an established personal brand. Now that you have understood the basics of having a proper LinkedIn company page let’s get to ways you can adapt to make your profile stand out among the rest.

• Choose the right profile picture for LinkedIn.

To remind you, the abovementioned platform is mainly used for business and finding leads. This is why you can not go and add any informal profile picture. Your profile picture is the calling card for LinkedIn. According to human psychology, people will likely reach out to you the better your profile photo looks. Here is how you can pick the right profile picture for your profile.

Did you know that many people love hearing stories? If you are not aware, employers are on the lookout for a summary that is put forth in a story format. Unfortunately, many people leave this column empty, where they are lacking. Instead, you can try telling the potential clients or job masters why your skills matter to you and how these skills can profit any organization.

• Grow your network

Add new people. Send in cold emails. If you use LinkedIn premium, send personal messages to employers. We cannot stress enough how growing your network can help your business succeed. Be it your LinkedIn company page or your profile, it’s a splendid thought to know more people and socialize with them. Be sure to connect with them and exchange knowledge.

• List your skills on your LinkedIn page.

The best bet out there is listing down your skills. You can quickly scroll down the list of available talents on the platform and choose the one that suits you the best. This is helpful when you want people to endorse you!

• Throw some light on the services you offer.

You can use the services feature on LinkedIn that helps freelancers and others showcase their range of services. You can add various services that you excel in and see the magic happen.

• Take a skills assessment.

Let’s tell you a remarkable fact. When you verify your skills, the chances of getting the job and potential clients increase by 50%! Amazing, right? Also, it proves to the connections and other people that your abilities are really up to the mark and there is no fraud. Now, you can display the results on your profile if you feel that the score satisfies your expectations.

• Follow influencers from and outside your industry.

It is good to keep track of the influences of your industry, but you can gain extensive knowledge from other industry specialists too. For example, you can add them to your profile and follow the posts.

• Read the LinkedIn news to increase your general knowledge

This is the best hack to shine your LinkedIn page. When you start reading the news posts on the platform, you get to see a whole new perspective on many things. Not only this, but you can also read about interesting articles that can help you learn new things too!

• Infuse media on your page on LinkedIn

The media attracts more people than your words. So, make sure to add images to your profile. Also, you can use videos that include you speaking or PDFs of your writings.

• Spotlight your brand for creating a LinkedIn business page

If you are a small business, you need to highlight your strong points. It is also good to list the attributes that make your business stand out and promise output. As it would be best to ensure that your LinkedIn profile has a diversity of your unique views, skills, endorsements, and education.

How To Make A Page On LinkedIn?

Pages on LinkedIn can represent brands or organizations. So if you want to make a page on LinkedIn, here are the steps you need to follow:

1. First, open LinkedIn and click on the Work icon at the top right corner of the screen.
2. Scroll down to find ‘Create a company page’ at the bottom and select Company.
3. Fill out all the company details and click ‘Create page.’
4. Finally, click on ‘Start building your page’ to make your LinkedIn page public.

What Are Some LinkedIn Company Page Best Practices?

Looking at the best LinkedIn company pages, you will notice that they have a unique hidden gem that makes them different from other prospects. First, let’s take a look at some of the tricks you can incorporate to make your page on LinkedIn attract potential deals.

• Firstly, keep your images up to date.
• Next, involve your employees.
• Then, add your Company’s logo. As, this will bring your company brand to life virtually.
• Now, add some information about your organization.
• Next, add a great call-to-action button.
• Then, make creative yet compelling titles.
• Finally, mention other companies and brands to increase your brand reach.

Can we optimize our LinkedIn profile for employees?

For sure! Take a look at the quick tips to optimize your profile!

• Make use of LinkedIn plus.
• Send in cold emails.
• Connect with people who have the knowledge to share.
• Get your profile SEO optimized.
• Do not use a generic profile URL.

Frequently Asked Questions

Q1. How Do I Create A LinkedIn Page?

Suppose you are planning to create a LinkedIn page. Follow the steps below!

1. Choose Interests & Companies from the homepage.
2. Now tap on the create button.
3. You can now select the company page box on the right of the screen.
4. And that is it! Now your page is created!

Q2. What Is A LinkedIn Page?

A page on LinkedIn allows you to create a business account and share your outlook with others. It is a great way to build new valuable connections and obtain leads!

Q3. Are LinkedIn Pages Free?

Yes! They are free of cost.

Q4. How Do I Create A LinkedIn Account For Beginners?

1. Go to LinkedIn
2. Sign in
3. Join now
4. Enter your email and password
5. Agree and join

Conclusion

We hope that this blog on how to shine your LinkedIn page helps you out! So be sure to follow them and establish a successful brand profile for yourself! Also, you can create an impressive LinkedIn page by Choosing Interests & Companies from the homepage, interacting with your connections, sending in cold emails as well as building your social network out of your area of expertise!

Taking a skills assessment test is also a great way to let your followers and colleagues know about all the knowledge you have gained over the period and how you have been working on them to make step-by-step improvements! Also, adding some data about your past achievements and visions can work wonders if you aim to bag a significant investment and business deals too!