3 Duct Tape Marketing Principles That Your Struggling Small Business Needs!

It’s exhausting to constantly chase sales with greater competition and higher costs. It’s time small business owners started learning how to construct a marketing system that attracts buyers of any generation with a plan that sticks and remains in the ever-changing era of marketing innovation with the Duct Tape Marketing method.

What is Duct Tape Marketing?

Duct tape (the tape) is a simple, practical, and inexpensive solution. It isn’t always the most attractive option, but it always works. The core idea of John Jantsch’s book, Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, is that small business marketing is a system, not an event, made up of simple, effective, and economic approaches.

Here are 3 lessons that we believe you as a small business owner need to adapt ASAP to not only survive but thrive in this cat and mouse world. So let’s get started:

How Can Duct Tape Marketing Help Small Businesses Thrive?

• Create A Simple Message That Sticks

Just like duct tape, your brand mission and product USP should be so simple that it sticks with your ideal buyer. Strip away what you know about your product or service to its most basic concept. Make sure your central concept allows you to stand out. State it directly and let it work its magic. Trust your mission and watch your efforts attract your ideal clients.

A window cleaning company’s mission statement stated, “We treat the homes we enter as if they were our own.” Now that’s a great example of a duct tape mission that is simple and likely to stick with the consumers. Your small business needs a sticky USP and mission like that.

• Measure Your Efforts to Optimize Results

Small businesses should define objectives, targets, and budgets, as well as use marketing calendars to keep track of tasks. Campaign results must be evaluated as a final phase so that firms can repeat what works and avoid marketing techniques that do not deliver the desired results.

You try, fail, and learn. Thats the only strategy that never fails. But with every failed attempt, you learn something more about what works and what doesn’t for your business. Keep track of it all. Data is your biggest ally in marketing. Don’t discount its importance. Small businesses need the support and insights data to provide to ensure their limited resources are not being wasted and are delivering maximum returns.

• Make The Most Out Of Affordable Marketing Tactics

The only thing about a marketing tactic that matters is that it should bring results. Nothing else matters. Businesses categorize and segment marketing efforts as cheap, traditional, and whatnot. Don’t fall into this trap and miss out on an amazing marketing idea. Try out different marketing channels and settle for what works best for you! Whatever that might be.

Online marketing is the future. If you are not online, you are almost non-existent. So create a website and social media accounts and start creating content. Sooner or later, you are going to have to. So why not get a headstart by starting early? Well, not that it’s early? Half the world is now online. The point is to start learning about online marketing as soon as possible if you don’t want your small business to keep getting smaller.

It’s the hard truth of the moment!

Conclusion

Duct tape marketing is simple, sticky, and effective. It’s the handbook to getting your struggling local business back on track using easy yet effective marketing tactics.