What is Curated Content and How To Use It In Your Content Strategy?

Successful content creators keep talking about how content curation has helped them increase their consistency in posting on social media. Are you here because you want to know what is curated content?

In simple words, Curated content is sharing creative content that you didn’t produce.

It’ll still be high-quality, industry-relevant information. It should also be enjoyable, motivating, and instructive.

By the end of this article, you’ll have a mix of original and curated content on your social media sites. And from now on, it’ll be a big element of your social media content startegy.

What is Curated Content?

Sharing content that you have not created is called curated content. Collecting and sharing content created by others fall under curated content. It’s a great way of establishing yourself as a thought leader in your niche. You can add your own context and twist to the content but it’s not originally created by you.

Curated content makes the life of Social media managers a little easier. They don’t have to create all the content in their content calendar themselves, curating content helps save their time and efforts while providing stellar results.

A retweet is the most basic form of curated content. You are sharing something that is not written by you.

Curated content can be anything:

• A blog
• Quote
• Video
• Podcast
• Website
• Interview

You can share the content as it is on your social media account or you can edit it and bring your unique touch to it. Either way, you are curating content instead of creating it.

Why Should You Curate Content?

When you find and collect valuable content that is relevant to your niche and share it with your audience you become a reliable source of knowledge and insight. Your audience looks up to you as they know you don’t just self-promote on social media, you provide value to your audience by sharing what’s important and relevant to them even if isn’t created by you. Here are some other benefits of content curation:

• Increases your target audience’s faith in you.
• You have the ability to establish and grow partnerships in your industry.
• Keeps you informed about current industry trends and developments
• Ensures that you’re posting regularly on all your platforms as the effort and time to create content is cut in half.
• Provides your unique perspective to your audience.

How To Curate Content?

Content curation is a smart process that requires an eye for quality. It involves hours of research, sorting, and sifting through online content. There is no fixed process for curating content, every niche, every brand, and every individual has their own unique way of content curation. Whatever works, works!

However, for those of you experimenting with content curation for the first time, here is a small list of reliable sources to find and collect content that is post-worthy for your niche:

• Follow relevant hashtags: Hashtags are a great tool to find relevant content on social media. You can easily search for relevant content on Instagram and Linkedin using hashtags.

• RSS Feeds: An RSS feed is a way for blogs and websites to publish their most recent news on a single page. You may already subscribe to an RSS feed from a blog or content site to receive notifications of new posts or articles without having to search the internet for them.
• Subscribing to newsletters: Signing up for newsletters or websites and brands that are the thought leaders of your industry helps you find new information quickly and easily.

Conclusion

Curated content is sharing the best content that you didn’t create yourself. It should be high-quality and relevant to your industry if done correctly. If you just remember one item from this article, make it this. Be very careful about what you post. If you’re personally curating or using a tool, make sure it’s something your target audience would enjoy. That may require some research, but it will be well worth it in the end.