TikTok has over 1 billion monthly users globally. So if you are considering using it for your business, you are on the right track! No matter if you are looking to create your brand presence or whether you are a content creator. Knowing the difference between TikTok business VS creator account is crucial.
Both account types have their benefits and limitations. And this blog will help you get your answer to choosing between a TikTok business VS creator account.
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What Is The Difference Between TikTok Business Account VS Creator Account?
A TikTok business account is specifically for brands and businesses. A person with a business account has access to all the marketing suite tools. But first, you need to switch to a business account to use all those tools. Brands use public and professional accounts to put forth their best marketing strategies.
On the other hand, a creator account is the most used account on the social media video giant. This type of account is also known as a personal TikTok account. It is a good choice for the general public, content creators, and public figures who want to experience all the features of TikTok.
Now that you have the gist of both accounts. So, let’s find the pros and cons of TikTok business VS creator account.
Advantages & Disadvantages TikTok Business Account
The business account feature is built to cater to the needs of a brand that wants to grow on TikTok. Below we have listed the advantages of a TikTok business account.
Advantage
- The TikTok business account offers more advanced tools than the creator account, such as analytics tools. This tool in business accounts gives you the right direction and in-depth insight into your business.
- A TikTok business account lets you message anyone on the platform. The creator account only allows you to message the people you add to your Friends list.
- If you have a shopping website, you can set up a TikTok shop to help you sell your products and boost your sales directly from the platform.
- You can create a creative hub with better features to advertise your content on the For You Page.
Disadvantages
- A Business TikTok account has limitations to using the entire sound library on the app.
- Due to limitations in using the sounds, the TikTok business account cannot duet with other creators. In addition, a brand can duet with other accounts only in cases where the music is directly used from the app.
- The TikTok business account cannot access the Creator Program, which includes options to monetize your account quickly.
Advantages & Disadvantages Creator Account
A personal account does not have access to any special features. You will have to switch to TikTok pro account to access all the professional features. Instead of focusing on consumer needs, the creator account focuses more on entertainment and audience retention.
Advantages
- You are tracking metrics for the last seven days and the 28 videos you posted.
- You can see who viewed your TikTok profile.
- You will be able to analyze the percentage of men and women on your profile.
- Track which country your audience belongs to.
- Change the region or country while you watch the videos.
- Remove the TikTok watermark while downloading the videos.
- You can also know the source of your target audience.
- You have no limitations on sounds.
- You can create duet and stitch videos anytime with anyone.
- You can use TikTok creator next to build a community and monetize your TikTok creator account.
Disadvantages
- In the creator account, you do not have the option to add your website link. This can be a downside as you cannot generate traffic for your website from your TikTok account.
- TikTok creator accounts cannot be integrated with any third-party management tools, which helps to optimize our account on the platform with additional features like post-scheduling.
- Creator accounts on Tiktok cannot message everybody. You can only message the people you add to your friend list.
The Final Verdict: TikTok Business VS Creator Account
Are you ready to decide between the TikTok business VS creator account? Although the Omni-marketing tactic is the best to use, using both creator and business accounts on TikTok. But in this scenario, using just one account and being consistent with it is the best practice.
Now you know everything about TikTok business VS creator account. So carefully weigh the above pros and cons and pick your winner in this battle. First, you must know if can you make two TikTok accounts if you want to create a business and a creator account.