On Twitter, when you visit on analytics page, you see Impressions beside the engagements. If you don’t know what are Twitter Impressions, don’t worry! People who try to promote their Twitter page often depend on Impressions. Because it tells them whether their tweets are relevant to their audience, the blog will give you a detailed explanation of what are Twitter Impressions.
Table of Contents
What Are Tweet Impressions?
If I put it in simple words, Twitter Impressions are the number of times your tweet has been seen. So, if your tweet has been seen ten times, your Twitter impression would be 10. If the person views your tweet five times, the Twitter impression will count all five views even though it was the same person’s view.
Earlier, Tweet has only one Impression on the dashboard: Potential Impressions. Now, it has new data called actual Impression. Let me tell you what they are!
Potential Impression
When your Tweet is shown in someone’s timeline, that person may or may not see it. However, what is delivered to them is called your Potential Impression.
Actual Impression
When your Tweet is delivered to somebody’s timeline, and they see it, click on it, or read it, it is called an Actual Impression. This lets you know how many people are enticed to see your tweets.
To better understand your Twitter performance, put potential and actual Impressions together on the table. Check how many potential and actual impressions you have got and what you need to incorporate in your following Tweet to gain more actual visits.
Tips To Increase Twitter Impression
You must check out the points mentioned to increase your tweet visibility and get the highest Impression.
1. Be Active On Twitter To Increase Your Impressions
We have been told to be consistent toward things we are passionate about; the same applies here too. You must be consistent with your tweets if you want more engagement and visibility on your Twitter page. Try to tweet 2-3 times a day. If your account is inactive for longer, you may lose your follower.
2. Know The Best Time To Tweet
Knowing the best time to tweet is vital on social media. It helps your target audience to see your post at the right time. It would be better to tweet around 8 am on a working day like Monday or Thursday to grow your Twitter impressions.
3. Use Relevant Tags To Increase Twitter Impressions
Relevant hashtags help your target audience to find you in the New York time. Using 2 -3 hashtags in your tweets will boost your tweet and bring it to the result page.
4. Write A Short Tweet
Twitter is aka microblog because of its short tweet. And using big para in your tweet may put your target audience off. They might also leave your tweet page before even reading it. So always try to write short and straightforward tweets to hold people to it.
5. Use Visuals & Graphics
Tweeting links and only information can put your target audience off, and if you don’t want this, you must add some visuals. Better if you share your daily update as you do on other social media platforms.
What Are Impressions And Engagements On Twitter?
If you are pondering what Impressions and engagements on Twitter are, here is the difference explained.
Impression: The number of times your tweet has arrived on someone’s timeline or search result page is called a Twitter Impression.
Engagement: The number of times people have engaged on the tweet is called Engagement. The Engagement could count through comments, likes, messages, retweets, shares, etc.
What Is A Good Number Of Impressions On Twitter?
If you have 100 followers on Twitter and your tweet gets more than 30 impressions, more than 30% of your followers have seen the tweet. Which means you have a good number of Impressions.
Now you know what are Twitter Impressions and how we can increase them. You can also retweet your most relevant or prominent tweet on Twitter to pull your target audience to your page and stick to it.