Best Instagram Marketing Strategy In 2024

Instagram is a core platform to boost your sales, and if you are in the e-commerce profession, you must know the best Instagram marketing strategy to achieve your business goal.

There’re billions of people who use the IG application. Therefore marketing on this platform is a good chance to reach your audience by creating fascinating Insta feed posts, stories, and videos.

The platform has recently rolled out plenty of features to improve your sales, such as shoppable posts, advanced Instagram analytics, new IG story features to draw the audience’s attention, etc.

The following article has explained the best Instagram marketing strategy to brush up on your sales skills.

Top Strategy To Boost Your Instagram Organic Growth

1. Relatable Product Post

Posting random stuff on your e-commerce page wouldn’t be a good idea to stay connected with your audience. At the same time, you might also not want to spam users with random product posts.

However, posting product pictures is integral to your Instagram business; therefore, you must recognize this marketing strategy. In this situation, you can publish content twice a day, so nobody gets exhausted, and consistency can be maintained too.

2. Make Purchase Process Easy For Consumers

As a consumer, you won’t tend to change multiple tabs to make one purchase. The purchasing process should be as easy as walking in the park, and you can do it with shoppable product posts, or if you don’t know how to do it, you can simply put the product and its link on your Instagram story. Through this, customers can reach the product effortlessly with just a click.

3. Make A Creative Post As A Marketing Strategy On Instagram

You must be wondering what we mean by creative post, right? Posting bland and lifeless product posts are not enjoyed and appreciated. Therefore, you should focus on some core features of Instagram, like Instagram bio, stories, and highlights.

These IG features are under-utilized components; people aren’t really aware of their importance. You can create a compelling IG story using Instagram templates and keep them in highlight to access anytime.

This is how you can use this marketing strategy in your Instagram post to motivate and stick your audience to your brand.

4. Use Brand Content Tool On Instagram

Instagram brand content tools are a great way to connect with influencers and create partnership posts effectively. You will find types of branded content on IG, and you can choose one to boost your Instagram marketing. If you want to know how to use Instagram influencer marketing, you must use the following guidelines.

• Open an Instagram account and go to the profile icon.

• Navigate to the hamburger icon, and tap on the setting. 

• Under accounts, Scroll down to brand content, and check your eligibility with the on-screen instruction.

• Now, go to the paid partnership from brand partners, search for the brand you want to partner with, and send the request.

5. Use Relevant Hashtags Instagram Marketing Strategy

Using relevant hashtags is the best Instagram marketing strategy because it helps new users to find your page on the platform. While using relatable hashtags to improve sales, you should also create a specific hashtag for your brand. Creating your own hashtags will help your potential customers to discover your new and upcoming products with a single keyword. For instance, if your business name is Nike, you can make a #nikeshoes keyword.

6. Add CTA To Your Instagram Copy

If you want your audience to act after seeing your content, you must create a compelling Instagram copy, also known as captions. This is another Instagram marketing strategy to increase trading. So, while writing a caption, you need to think about your product from the user’s perspective and make a caption that encourages your consumer to call to action.

“Buy now,” “Click here,” “Download now,” etc are some best examples of CTA.

7. Upload User-Generated Content To Boost Instagram Organic Growth

You might create all your business products in-house, but do you know you are not required to make them yourself? Instead, you can use the content created by other creators and influencers. It is said that using other creators’ content is more effective than your team’s images and videos. So, to use UGC, you must discover suitable user-generated content and DM them on Instagram to get permission to use it.

If you follow the best Instagram marketing strategy mentioned, you can easily make money on this platform. There are more things to keep in mind when you want to increase Instagram organic growth, like creating a calendar to sell seasonal products. Also, remember to see Instagram insight to know what’s exactly working for your professional account.