What Is Branded Content On Instagram?

Instagram has become a boon for marketers with all its amazing tools and insights. As a business, if you want to create and post branded content, Instagram has plenty of useful features for you. All you have to do is find an influencer to partner with who will post content with branded content IG label.

So if you’re wondering what is branded content on IG- Instagram branded content is basically content that is posted in partnership with a brand. Influencers are paid for the content by the brand when they create this content.

Being an influencer on Instagram means you must know everything about the working of Instagram. Everything from posting the right size of photos to posting branded content. An influencer who partners up with brands and businesses has the tools to make that paid partnership known to their followers with the paid partnership Instagram label. This maintains the trust an influencer has built within the community with their followers while doing business with a brand. Even as a business your intent remains clear with you tagged as a partner. You can use these Instagram labels to be transparent as a brand and get genuine customers for your product or service.

Let’s see what is branded content on Instagram and why you should use the given Instagram label:

What Is Instagram Branded Content?

When any brand posts sponsored content on Instagram to advertise their product or service, you get those posts between your timeline as sponsored, but branded content is different. There is more subtlety to Instagram’s branded content even while maintaining transparency. You will see this type of content not under the brand’s post but under an influencer’s posts. Branded content Instagram label indicates paid partnership on Instagram. You will see a paid partnership label on the branded content, and the influencer’s post will be much more experience-based rather than being a straight-up advertisement.

These type of partnerships between a brand and an influencer benefit the brand as their product and service reaches a bigger audience and benefits the influencer as they get paid by the brand.

Why Should I Use Branded Content Instagram Label?

As an influencer, you might be wondering whether it is really necessary to tag the post as sponsored and tag the business partner. You should know that you would be breaking Instagram’s guidelines if you don’t use your branded content Instagram label. Instagram makes it very clear that you must tag ads as ads. So if a brand asks you to keep the partnership under the wraps you must back out. Instagram could ban you for not following guidelines.

As a brand, you can build your ad strategy around this feature of Instagram. You can get in touch with an Instagram influencer that makes content that could easily be related to your brand. An already established influencer will have an audience and they will be willing to collaborate if they like your brand and its idea. So add the paid partnership label to show transparency and to show that you are a trustworthy brand.

Frequently Asked Questions

Q1. How To Tag A Brand Partner In Branded Content On Instagram?

Here are the steps to tag a brand partner:

• First switch to a professional account
• In creator settings, enable branded content
• While posting, go to advanced settings
• Turn the toggle on to add paid partnership label
• Add brand partners
• Search the partner and Add
• Click continue and post

Q2. How To Earn With Branded Content?

You make a brand deal according to which you get paid for the post you make on your Instagram. Instagram doesn’t pay you for branded content your business partner does.

Q3. How Much Does Branded Content Cost?

Depending on the brand you are partnering with and the size of the campaign you can get paid anywhere between $1,000 to $50,000.

Q4. Am I Eligible To Make Branded Content?

Yes. Making branded content is not an exclusive feature just for people with a lot of Instagram followers. You can make branded content as long as you have a professional Instagram account and you haven’t broken any guidelines.

Q5. Why Can’t I Add Paid Partnership On Instagram?

If you have converted your Instagram account to professional and you still cannot see a paid partnership option, then your Instagram app might need to be updated. If you are unable to find your business partners on Instagram to add as partners, try searching them up on the feed and following their accounts. This way, they will show up when you are trying to add them as brand collaborators.

Conclusion

If you’re new to the world of Influencers, you will need all the help you could get! Reach out to your favorite brands and ask if they want to partner. Be clear with how you want the partnership to go. And don’t forget to follow Instagram’s guidelines. Add a partnership label when a post or story is Instagram branded content.

So go ahead and use the tools provided by Instagram to create, post, and manage branded content on Instagram. Be transparent to your followers and add proper branded content Instagram label. Hopefully, this article helped you understand what is branded content on Instagram and why you should use paid partnership labels. Post branded content to build a good professional relationship with businesses and to become the influencer you aspired to be. Your favorite brand paying you can be very rewarding. It might not even feel like work! So partner with only those brands you like.

Have fun getting partnerships and don’t forget the guidelines laid forth by Instagram.