Around 3 billion people use Facebook. If you have a business account, you might be wondering how to reach out to your audience. If you know what is Facebook reach, you can strategies your post accordingly. These metrics are available on the FB business manager and will help you know the number of profiles where your post was displayed.
This guide will elaborate what is Facebook reach and how to use it for your benefit.
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What Does Facebook Reach Mean?
Facebook reach is always measured within a specified period (think: 28 days). Facebook cannot track how many literal eyes see your posts while scrolling through their newsfeed. The platform keeps track of how many unique accounts your post is displayed on.
When we talk about Facebook reach, there are three specific types of reach on Facebook:
- Organic Reach
- Viral Reach
- Ad Reach
Organic Reach: When most people talk about Facebook reach, they’re referring to organic. Organic reach measures how many people saw one of your normal posts which are unsponsored. This type of reach is the hardest to gain. Between competition from ads, viral posts from major accounts, and constant changes to the platform’s algorithm, many people note that organic reach has been falling for a long period.
Viral Reach: Viral reach refers to how many people saw your content because someone else engaged with it through “Likes,” comments, or shares. This kind of reach is determined by interactions with other accounts, both followed and unfollowed.
Ad Reach: The number of people who at least once see one of your Facebook ads is referred to as your ad reach. The effectiveness of your ads and how well you were able to target our audience are both gauged by ad reach.
Facebook Reach Vs Engagement
The terms “reach” and “engagement” are closely related and quite interchangeable. Let’s take a look at their meanings individually.
- Facebook Reach: This measures how many unique accounts have seen your post.
- Engagement: This measures the individual interactions of your content, such as reactions, comments, and shares. If you want to increase the engagement, you must publish interactive posts.
How To Get Higher Reach On FB?
Here are some quick ways to get a higher reach on your Facebook account.
- Post-eye-catching photos and videos: We all agree with the fact that you can’t just post anything to Facebook. Publishing low-quality images and videos could harm your reputation and make you look unprofessional. Having visually appealing content is essential to stand out in people’s increasingly crowded timelines. Next time before you post, check that your content is on point with respect to quality and creativity.
- Go live and be authentic: Facebook has been pretty explicit about how well videos perform in recent years. Including video in your content strategy is a good idea whether it’s FB reach or not, whether it’s a Live session or a bite-sized promotion. Keep in mind that videos are frequently used in postings that get viral reach through “Likes” and shares.
- Start a contest: One of the best ways to get interest users in your content is to start a contest or sweepstakes on your Facebook page. After all, who doesn’t love free stuff? You can boost your organic reach by running a contest encouraging people to comment on your post. For example, a caption competition where users need to provide a funny caption to an image you’ve posted can stimulate tons of responses and boost your post to the top of the timeline.
Now that you know what is Facebook reach and the most part of it, all you have to do is analyze your FB account and plan your posts accordingly. You can also share your posts on your story or dm them to your FB friends to enhance your engagement. If you think some post is not suiting your profile, then you can hide them and unhide posts whenever you feel like many other things.