What Is Facebook Lookalike Audience?

Know about Facebook lookalike audience to expand your FB business page!

So, do you know what is Facebook lookalike audience? If not, here is the answer for you!

Simply put, a Facebook lookalike audience is a segmentation marketing tool for Facebook advertisers. With this, advertisers find audiences holding similar interests and demographic to their existing customers.

In this blog, we will learn about what is Facebook lookalike audience in detail. So, let’s begin!

What Is A Lookalike Audience On Facebook? 

what is a facebook lookalike audience

Lookalike Audience is currently the most sophisticated Facebook targeting tool to find the audience sharing like-minded interests and demographics. So with this, any advertiser can easily find their target audience. Lookalike audiences are created based on customer information, website visitors, engagement rate, etc. 

So if you have a list of customers who purchased goods from you in the last years, you can use them as your lookalike audience source to generate more customers for your business. When creating your custom audience, you also get a lookalike audience option to do it. So, let’s see how you can use it to create a lookalike audience on Facebook!

How To Create Lookalike Audience Facebook?

create a lookalike audience

To create a lookalike audience, you must already have a Facebook business page; if you don’t, you must create one. So, you know what Facebook ads lookalike audience is, and now, if you are wondering how to create a lookalike Facebook to increase your target audience and make the most out of it, here are the steps you need to follow!

  • Open chrome on your desktop.
  • Search Facebook business manager, and click on the link.

lookalike facebook audience-steps

  • If you can’t access it, you better set up your Facebook business manager first.
  • Once you are done with it, go to the all tools on the left panel.

all lookalike afcebook tools

  • Now, select the audience option under advertise.

facebook lookalike audience-steps

  • Here, click on create a lookalike Facebook audience button.

create a lookalike audience-steps

  • You will see an interface where you have to fill up your lookalike source, target audience location, and the percentage of people you wanna target.

fill up information for FB target audience

Choosing the percentage of the target audience is an interesting thing. You may ask why? So, while choosing an audience, if you think you can reach more people by selecting more percentages, then you are right. However, there is no guarantee that the people you will gain are 100% your target audience. So, it would be better to select fewer percent to get more accurate people.

  • Once you do it, click on create an audience, and you are done!

While picking your Facebook lookalike source, ensure that the source you are choosing has more than 100 people in your target location. For example, if you are selecting the united states as your target location, the source must have over 100 US residents.

more than 100 fb target audience-steps

Frequently Asked audience

Q1. What Is A 1% Lookalike Audience?

1% of the lookalike audience is a less percentage of the audience you target, but they are the accurate percentile of people you need for your business. However, if you choose more than 1 %,  you get more people, but it will include less number of your actual viewers.

Q2. How Do Lookalike Audiences Work?

A lookalike audience helps you to reach the most qualified people you need to grow your business. And this works based on the people you choose for your business. If you have selected fewer people, you get more precise viewers and vice-versa.

Q3. How To Make A Facebook Lookalike Audience?

If you want to make your Facebook lookalike audience, you must keep the following things in your mind:

  • Choose the correct source (Take help from your Facebook page insights)
  • Analyze who is your actual target audience.
  • Select the location wisely.
  • Set the audience size you wanna target.
  • Create compelling ads to entice your viewers.
  • Keep your audience up-to-date!
  • Enhance your Facebook lookalike by adding another parameter.

Q4. How  To Set Up Video Lookalike Audience?

If you wish to set up a video lookalike audience, you must separate your viewers based on what they watch and the engagement rate you receive from them—check out these steps to know how you can do it.

  • Open chrome and search the FB business manager page.
  • Go to all tools option, and select the audience option under advertiser.
  • Choose to create a custom audience.
  • Now, click on the engagement on Facebook option.
  • Choose the criteria from the engagement list dropdown.
  • Give the audience name, choose the period, and click on create an audience.

Q5. How To Create Lookalike Audience From Email List?

So, to create a lookalike audience, you must already have your customer email list. And if you don’t have it, kindly generate it before you start with the steps. Let’s look at how you can set up the audience from the email list.

  • Open chrome and search the FB business manager page.
  • Go to all tools option, and select the audience option under advertiser.
  • Choose create a lookalike audience.
  • Fill up the source, location, and percentage of people and click on create audience option.

Conclusion

If you are an advertiser, you can generate your audience with a Facebook lookalike because it helps you to reach the people who share similar interests and demographics with your existing customers. Now you also know what is Facebook lookalike audience and how to create it.

Here we have shared the steps for everything, from video lookalike audience to email list audience. And now it’s time to recap the steps before you leave quickly.

  • Open chrome on your desktop.
  • Search Facebook business manager.
  • Go to all tools, and select the audience option under advertise.
  • Click on create a lookalike Facebook audience
  • Fill up the information needed and click on create an audience.

So, know that if you want to make any ad campaign, you need to use Facebook business manager. But, if you want to know more about this, you can read the article on what is the Facebook business manager.